Archive for February, 2008
Mimic Branding – Create a Sense of Familiarity with Your Target
February 28th, 2008 | Posted by Paul Miser | Category: Marketing,Paul Miser | No CommentsThe best way to build trust in any relationship is to create a sense of familiarity and comfort. Look at your relationships currently, the best ones are the ones where you have these very aspects. It’s not so different in business. The idea of branding can cause some people to go mad trying to figure out what to [...]
Carlsbad Chamber’s First Friday Breakfast
February 25th, 2008 | Posted by Debra Simpson | Category: Carlsbad Chamber | 22 CommentsOn Friday March 7th the Carlsbad Chamber of Commerce holds it’s First Friday Breakfast at the brand new Sheraton Resort on Cannon between Faraday and Legoland Dr. Danniel Williams, one of the most sought after sales trainers in the country will be presenting techniques to achieve our goals for our businesses. With more than 15 [...]
Speaking Your Brand
February 21st, 2008 | Posted by | Category: Barbara Eldridge,Strategic Planning | No CommentsCustomers make the heart of your business beat with their desire to choose products, services and experiences that meet their needs, fit their values, engage their emotions and respond to their desires. Your role is to transform prospects into customers and customers into fiercely loyal advocates. As your own marketer you have to be heard [...]
Why Kindness in Business: An Appropriate Business Application for the National Kindness Week
February 20th, 2008 | Posted by Debra Simpson | Category: Reut Schwartz-Hebron | No CommentsIn their book The Leadership Challenge, James Kouzes and Barry Posner write that: “if there’s a clear and distinguishing feature about the process of leading it’s in the distinction between mobilizing others to do and mobilizing others to want to do.” But how can make others “want” something? The benefits of building “want” are monumental [...]
Sheila McDonnell and the Women In Business Symposium
February 19th, 2008 | Posted by Debra Simpson | Category: Networking,Podcasts | 1 CommentI had the opportunity to sit down with Sheila McDonnell of the Women In Business Symposium to discuss what the symposium is and why it’s important to the women’s business community. Sheila’s been producing this symposium for the past nine years, originally held at Morgan Run, but now moved to the San Diego Fairgrounds (or [...]
Networking Events In North County
February 15th, 2008 | Posted by Debra Simpson | Category: Carlsbad Chamber | No CommentsThe Carlsbad Chamber of Commerce Sundowner will be held on Wednesday, February 20th at Project Walk, located at 2738 Loker Ave. in Carlsbad from 5pm to 7pm. Project Walk exists to provide an improved quality of life for people with spinal cord injuries through intense exercise-based recovery programs, education, support and encouragement. Here are some photos [...]
Make Yourself Known in the Market Place – Carve Out Your Place
February 12th, 2008 | Posted by | Category: Barbara Eldridge,Strategic Planning | 2 CommentsAccording to Alan Kay from Disney’s R&D Department: "When you … offer unique value your competition cannot, then you … make headway by giving your ideas away." You can expand your visibility by disseminating information as one of your prime marketing tactics. Don’t make the same mistakes most small business people do, and think that [...]
Routine Branding: The Crowning Achievement of your Brand
February 11th, 2008 | Posted by Paul Miser | Category: Marketing,Paul Miser | No CommentsWhere does your brand fit into the Day-to-Day routine of your customers? No answer, huh? That’s because no one has ever been asked this question before. Why would we want to know where our brand is in the daily lives of our customers? Simple, if we can ensure our company or brand is integrated in to the daily activities [...]
760 Media Looks To Deliver Online, A Small Business Interview
February 8th, 2008 | Posted by Debra Simpson | Category: Marketing,Online Marketing,Podcasts,Public Relations,Regional News | 1 CommentShow Notes I had the opportunity to sit down with Jeff Donnelley of 760 Media Inc. to discuss marketing and branding for solopreneurs and small business owners. Some of the interesting aspects he covered had to do with branding, and developing a brand for your business. Another upcoming trend we discussed were Web 2.0 and [...]
When Do You Incorporate?
February 5th, 2008 | Posted by | Category: Barbara Eldridge,Strategic Planning | No CommentsOne of the questions I often get from my members is, "when is the right time to incorporate"? The answer is often the question of liability that one needs to take into consideration before deciding which entity best suits ones business needs. Do you have employees that put you at risk driving your business vehicle [...]
Super Bowl or Super “Dull” Ads?
February 4th, 2008 | Posted by Paul Miser | Category: Marketing,Paul Miser | No CommentsAs many of you know yesterday was the Super Bowl, the crowning moment where all of America gathers around the glow of their TV to enjoy some great advertising…that’s right, advertising. Being in the industry, I would have to say I was quite displeased with what I witnessed. Nothing really jumped out at me and made me [...]