North San Diego Business@Large

Supporting North San Diego County Solopreneurs

Archive for the 'Marketing' Category

North San Diego Business Events For This Week

November 11th, 2008 by Debra Simpson

Join Debra At Morgan Run Friday for Score Women's BreakfastOn Friday, November 14th, SCORE will hold it’s Womens Networking Breakfast, starting at 8am.

This month Mindy Selinger, PowerPartner Connections, will be presenting "Build Your Network - Build Your Business."

It’s $35 through today, $45 after today, so if you want to network with about 150 other women solopreneurs, this is the breakfast you want to attend. If you do attend, track me down and say hello. You know me, I’ll be wearing the hat.

Join Debra Simpson at Simply Ambrosia Nov. 16th San Marcos, CaliforniaAnother fabulous event this week is being held on Sunday, November 16th at Simply Ambrosia 2:00 PM to 4:00 PM Call Simply Ambrosia (760) 593-0350 to purchase a ticket for our afternoon tea, including tea, scones, jam & curd, tea sandwiches, and dessert. Tickets are $16.00, seating is at 2PM. Limited to 25 spaces. Live harp and flute music will set the stage for this event.

Category: Events, Marketing | 1 Comment »

Are You Using Social Networking To Market Your Business and Drive Traffic To Your Site?

October 21st, 2008 by Debra Simpson

The time is now to jump into Social Networking. The opportunity to syndicate your content and deliver your marketing message to the masses grows each day. Are you being left behind?

According to Groundswell there are several categories of online activity. From the Creators, who publish blogs, web pages, upload video and music and write articles, to the Critics, Collectors, Joiners, Spectators, ending with the Inactives, there is change in each of those groups.

The largest growth is in the Spectator group, who read or watch consumer social content. The graph at Groundswell shows us that there is room to grow in each of these groups. But if the Spectator group is growing right now, and they are the ones who consume our content, wouldn’t you want your content to be there for them to find?

Friday, October 24th at 9am Pacific time I’m holding a private online class, Facebook 101, to help solopreneurs get their marketing message past the filters and out to the masses where it can be heard, or consumed. This is a great place to start.

If you’ve followed me at all, you know I believe the blog is the heartbeat of your online marketing megaphone and Facebook is the body that allows you to share your content easily with your friends. The opportunity for you to cut through the clutter with your message is tremendous.

Join me for Facebook 101 and start getting your message out there now. The sooner you start, the more you catch the growth wave in social networking.

Category: Marketing | No Comments »

Google Local Business Listing

October 7th, 2008 by Debra Simpson

Google Local Business ListingGoogle has a feature that will let you list your local business on Google. it’s an easy, step through process that will list your site with a Google Map reference.

You should look into grabbing your listing at Google before it gets hijacked. Here is an article that explains the process of hijacking your Google listing.

Here is the link to the page where you can walk through Google’s process for listing your business.

Let me know how that works for you by commenting below.

Category: Google, How To, Marketing, Online Marketing | 1 Comment »

Carlsbad Chamber of Commerce First Friday Breakfast

September 30th, 2008 by Debra Simpson

Join Debra Simpson, Magic In Words at Carlsbad Chamber's First Friday BreakfastWhere do your tax dollars go?

San Diego County Treasurer-Tax Collector Dan McAllister will provide valuable insight on the county’s tax collection process, present 2007-08 collection statistics and answer questions regarding today’s economy at the Carlsbad Chamber of Commerce First Friday breakfast Friday, October 3rd.

The office of the San Diego County Treasurer-Tax Collector will issue nearly one million tax bills for the 2008-09 tax year and is expected to generate in excess of $4 billion dollars. McAllister is responsible for the billing, collecting and investing of the county’s property taxes. He also is responsible for the investment and management of more than $6 billion dollars of public funds.

During the First Friday Breakfast, McAllister will discuss:

  • Recent changes to the tax bill and the new tax bill guide, which was redesigned to help tax payers understand their annual property tax bill.
  • The Local Banking Initiative, an effort to invest monies in local banks that promotes economic development and improves the quality of life for residents by supplying the banks with monies to fund mortgage, auto, small business and personal loans to San Diego County residents.

To register for the breakfast, visit The Carlsbad Chamber of Commerce.  Look for me, I’ll be the one in the hat!

Category: Carlsbad Chamber, Marketing, Tax Matters | No Comments »

Investigate These Online Opportunities Before You Get Scammed

September 29th, 2008 by Debra Simpson

Several months ago I was introduced to Ad Surf Daily (ASD). You sign up, paying a monthly fee of course (they call it an "ad investment"), and simply click on links to "earn" your advertising investment back, and….of course, more $$$$$.

Now, being online for as long as I have been, I knew this was a scam right away. Traffic Swarm does the same thing, for FREE.

It seems the Florida Attorney General and the US Attorney’s office From the District of Columbia have served search warrants on ASD, asserting that they are a "Ponzi scheme … disguised as an advertising company."

California Attorney General, Edmund G. Brown announced on August 5th that the state is filing a lawsuit against Your Travel Biz.com for operating as a "gigantic pyramid scheme" that recruited tens of thousands of members with deceptive claims they could earn huge sums of money through it’s online travel agencies.

Today I received yet another call about an internet "get rich quick" scheme where you have to pay to be an affiliate. Be careful these days. There are those who will try to take advantage of you because they are counting on you not being very internet savvy. In internet marketing, rarely do you pay to be an affiliate.

Here’s a great tip on researching these new offerings….Google the multi-level marketing company name and add "scam", or "sucks" afterwards, so your search term would be….."MLM name" + scam.  Read up about who is involved and what others have to say about the company before investing your hard earned money. I did and discovered that there is a long, questionable history with the people at the top of this "opportunity."

I was told this new product would drive traffic to my website.  Upon further investigation, that claim couldn’t be further from the truth. As much as I like the person trying to sell me this new service, I’m not gullible when it comes to the internet and I could hear this person being coached in the background. Again, be careful. Do your due diligence in checking these firms out and, ask the person trying to convince you that this is the next best "money maker" how many MLM firms they’ve touted in the past 5 years. If it’s more than one, why?

There are MLM firms that offer great products and they sell with high integrity. I’m just urging you to check them out before giving your bucks to them.

Let me know what you think by leaving a comment.

Category: Debra's Rants, Marketing, Online Marketing, Passive Income, Promotions | No Comments »

Vista Chamber Regional Expo

September 24th, 2008 by Debra Simpson

The Vista Chamber of Commerce is holding it’s regional expo on Wednesday, October 22nd from 3pm to 7pm. This is the Vista’s Fifth Annual Business and Technology Expo, and….a Taste of Vista!

Make sure to mark your calendars for the largest chamber expo in North San Diego’s Business community. Here are photos from last year’s expo. It was a great networking opportunity for north county businesses.

If you’re looking for networking opportunities the Vista Chamber of Commerce has ten reasons why you should look their way!

I have the expo on my calendar, so look for me.  As always, I’ll be wearing the hat.

Category: Marketing | No Comments »

Tracey Downey Offers 10 Business Lessons Learned

September 12th, 2008 by Debra Simpson

Lessons learned from the chocolate business.

  1. Your vision needs to be in writing.
  2. Write your business plan and work the plan.
  3. Utilize your local SCORE team. They are a wealth of info.
  4. Financing: Ask for 3 -4 times what you think you will need.
  5. Business plans are ever evolving. Don’t resist the plan.
  6. SBA does not stand for Should Be Afraid, rather SBA stands for Stellar Business Assistance.
  7. Surround yourself with the best. You can’t do it all.
  8. It’s all about your people. It’s not about you.
  9. Inspect what you expect, success comes through delegration and follow through.
  10. Be innovative inyour marketing techniques. That new niche can you identify?

Category: Marketing | No Comments »

Score’s Women’s Breakfast Featuring Tracey Downey, Downey Chocolates

September 12th, 2008 by Debra Simpson

Debra Simpson at the Score Women's BreakfastOk, I’m here at the Score Women’s Breakfast and I’ve gathered all the exhibitor’s cards to share with you some of the women owned businesses in North County.  So….here goes!!

Stacey May Photography
KCB Bookkeeping
Mona Vie
I Drink Wine For A Living
Already Done
Skin RX
Send Out Cards
Juice Plus
Amanda Dahlgren
Lotus Rain Naturopathic Clinic
San Diego Regional Chamber of Commerce
Silpada
United States Karate Academy
Massage Mastery
Intuitive Insights
Shari McCray
Essential Elements Coaching
Dinner At Home
Arlene’s Gourmet Toffees
New England Financial
Success Hypnotherapy
Celestia Jewelry Designs
All In One Office Services

Why aren’t you here with us? There will be over 110 women here today. Golden networking. Check out the exhibitor’s sites!!

I’ll be tweeting the event, follow me: http://www.twitter.com/northsandiego

Debra

Category: Events, Marketing, San Diego, Score | No Comments »

Interview With Tracey Downey, Downey’s Chocolate

September 4th, 2008 by Debra Simpson

Debra Simpson interviews Tracey Downey, Downey's ChocolatesOn Friday, September 12, 2008 Tracey Downey, of Downey’s Chocolate,  will present Ten Business Lessons Learned Through Chocolate to the Score Women’s Networking Breakfast. Tracey will inspire and delight the attendees with the details of her business background and evolution into a happy and successful small business owner.

I had the opportunity to visit Tracey at her shop to chat with her about her business, chocolates! I mean, really, who better to investigate chocolate than me??  Let me know what you think by commenting below!

Category: Events, Marketing, Networking, Regional News | No Comments »

Interview With Tracey Downey, Downey’s Chocolate

September 4th, 2008 by Debra Simpson

Here is part two of my interview with Tracey Downey, Downey’s Chocolate.

Category: Marketing, Regional News, Video | No Comments »