North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 30, 2010

Link to live stream, Friday, July 30th 3pm PT

Dale Condy, Gems of La Costa, will be my business guest interview. He’s using Facebook to raise awareness and brand recognition for his business. He’s got some creative ideas and will be able to share a few ideas as a business owners who is leveraging his “brick and mortar” business online.

I’ll follow that up with a discussion on Facebook Pages and why you’d want to consider adding one to your marketing efforts. Taking your questions on using Facebook Pages for your business.

If you have a question you’d like answered on using Facebook Pages for Business, just use the North San Diego Business Contact form and send your question to me.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 23, 2010

My business interview was with Cassie Carter, QLN Conference Center, about the conference center and how local small business owners can use the center. I also discussed the use of Facebook profiles for business.

The conference center has several space configurations allowing it’s use for many types of events. The center also offers WIFI for those looking to use the Internet in a presentation or as an instructional tool.

Cassie can be reached at QLN Conference Center Contact page or by phone, 760-722-0072 ext. 193. The conference center is located at: 1938 Avenida del Oro, Oceanside, CA 92056

The second half of the show Barbara Eldridge, Mind Masters, and I talked about Facebook profiles and gave some tips on organizing friends and how we use our profiles for business.

Next week we’ll be discussing Facebook Pages. Use the North San Diego Business Contact Us form to send a question you have on using Facebook for business.

North San Diego Business At Large

North San Diego Business At Large

Show Notes: July 16, 2010

Rick Itzkowich, Linkedin For Dummies, is the co-founder and Vice President of Productive Learning & Leisure. PL&L is an organization that offers unique courses, learning adventures and products that promote self-development and enhance people’s success in both their business and personal life. As a small business owner himself, Rick understands the cost of marketing. Over his 20 years in the industry, he has identified and designed highly successful online and offline strategies to cost-effectively market a business’ products and services.

As the creator of the 15-video tutorial LinkedIn Power Success Program, Rick has created live presentations and products that meet today’s demand for tools to use with social media. His marketing articles, podcasts and blog messages regarding how to add LinkedIn to a company’s marketing plan, as well as his QuoteActions or web-based quotes and actions to keep your brand “top of mind” are in high demand. The LinkedIn Power Success Program video series and eBook, Social Networking for Business Profits, educate the solopreneur and small business owner in powerful referral marketing strategies. Most recently Rick was a presenter at You Learn Twit Face, an international social media conference held in Dubai. Rick is also a featured columnist for The National Networker (TNNW). His column is titled — Being There When It Matters.

The second half of the show is dedicated to answering your questions about Linkedin and using it to grow your business. I’ll be interviewing Joe Binning, Medcor, about his Linkedin strategies and the success he’s found on Linkedin. He’s a real business owner finding success with social media.

Send your question to debra(at)northsandiegobusiness(dot)com.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 9, 2010

Barbara Eldridge and I discussed what Social Media Channels are and how a business owner would use them. We discussed blogging platforms, micro-blogging, social networks and video.

Some resources for more information:

So, How Many Channels for Your Brand?
Wikipedia List of Social Networking Sites
Which Channels Should You Be Using

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 25, 2010

I am often asked  about using social media in business. Most of my fellow business owners are wary of spending time with Facebook and Twitter, especially Twitter.

Today I’m answering a lot of those questions, sharing why, or why you wouldn’t want to use social media. I know you’re hearing that you HAVE to use it or be left behind.

Social media can be a tremendous benefit to your business, but to a certain degree you have to participate. So, I’m letting you know that you DON’T have to participate, but…participating can bring you, and your business, tremendous rewards.

This is an ongoing series, so if you have any questions, use the contact form and I’ll add them to the list. Check out the Upcoming Show Details post for the schedule of topics.

Let me know how you are using social media. I’d love to hear success stories. Feel free to comment!

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 18, 2010

Dr. Deena Stacer, The Big Ask Strategy, talks about the Big Ask. She also holds a “Big Ask” Meetup on Wednesday mornings at The Q in Oceanside.

Learn to think bigger than ever before to create amazing personal and professional success. Take your life to a higher level and get rid of the recession mindset.

You’ll hear how to:

• Think bigger, than ever before about your personal and professional life
• Ask bigger questions to create bigger answers
• Learn how to get clear about what you want
• Learn how to stay focused on what you want
• Learn how to ask others for help, to get what you want
• Learn how to get your mind out of the recession mindset.
• Learn how to turn you mind into a powerful machine creating an abundance and achievement mindset
• Learn how to attract big answers to your big ASK questions
• Learn how keep creating bigger and bigger results
• Learn how to change your life and accomplish your dreams quickly
• Meet others who want to kick their little asks to the curb and make way for Big Ask Success!

Thinking Big in the 21st Century

Think BIG, Ask BIG , Act BIG, Acheive BIG, Achieve BIG, Give BIG

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 11, 2010

Jeanette Alessio-Way, The History Lady, is a unique lecturer who illuminates the past using fascinating objects that spark memories and prompt audience participation. She commands a wealth of historic facts and anecdotes, delivered in a warm and congenial style. From schoolchildren to seniors, audiences are enthralled by Jeanette’s fun and educational presentations.

Jeanette shared how she came to start such a fascinating business. She also shared many stories, not only about history, but about the reactions and recollections from the seniors she meets during her visits to their care centers.

One of the other treasures to come out of what Jeanette does is capturing the stories as she visits the senior facilities. Sitting down with, and listening to, the seniors and their first-hand accounts of our recent history. Jeanette is truly one of the “jewels” in our small business community.

The last 15 minutes of the show I shared a few search engine optimization terms and tips about how to make your blog content a little easier for the search engines to read and index.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 4, 2010

My guest was Ann Marie Houghtailing, The Houghtailing Group, has partnered with the University of San Diego to provide a summer course to middle (July 26-29) and high school (Aug 2-5) students, Blazing My Trail. Check out the site.

Ann Marie needs company scholarships and opportunities to speak to parent’s groups, PTAs, PTOs, Mom groups, etc. It’s an innovative program sharing a message of creating your opportunities versus waiting for opportunities.

Ann Marie was a delightful interview and the program is incredibly worthy of any support  you, or a business owner you know, can provide.

Here are the links to tell you more about the programs.
The Houghtailing Group
USD Blazing My Trail

North San Diego Business At Large

North San Diego Business At Large
Show Notes: May 28, 2010

Rich Peat-Hanna, Creata Computer Network, was my guest. We talked about computer and internet security.

This show came about because over Mother’s Day weekend several servers, including GoDaddy, were hacked taking a lot of WordPress and Joomla sites down. North San Diego Business suffered two attacks.

I heard Rich talk at The Friends In Business Network last week and wanted to continue and extend the discussion. I hope you find value in this interview. Let me know what you think by commenting.

Resources Discussed

AVG Antivirus Software
MacAfee Antivirus Software
Panda Security Antivirus Software
Norton Antivirus
Malware Bytes
CCleaner

North San Diego Business At Large

North San Diego Business At Large
Show Notes: May 21, 2010

My guest this episode was Felena Hanson, Perspective Marketing.

Felena Hanson brings over twelve years of marketing and management experience to the table. She’s not only an industry expert but also a marketing professor, author, and international speaker.

Her background includes, marketing plan creation and implementation, marketing management, brand management, product positioning, market research, marketing communications, web marketing and customer relationship management.

She has worked as an Account Director for PremiereGroup, a marketing agency in Los Angeles, California, where her responsibilities included managing marketing communications programs for clients such as DIRECTV, SunAmerica, Fox News Channel, Washington Mutual and Epson.