North San Diego Business@Large

Cyberspace Holds a World of Productivity Freebies for Businesses

Online Marketer Helps Entrepreneurs Tap Into Wealth of Web Tools

By LIZ WIEDEMANN
San Diego Business Journal Staff

Online resources offer small business owners access to “the free stuff,” according to Debra Simpson, and everybody likes free stuff, she says.

Simpson is owner of Magic In Words, a Carlsbad-based Internet marketing business designed to help entrepreneurs increase traffic to their Web sites.

“I spend a lot of time with my clients teaching them online social networking and how to incorporate those Internet tools into their businesses,” said Simpson, who also produces North San Diego Business@Large, a blog dedicated to North San Diego County business news.

“Most people just need to be shown what the tools are and how to use them, and I think I fit that need,” she said.

In regular podcast interviews with local business professionals and as a guest speaker throughout Southern California, Simpson said she teaches low-cost and no-cost forms of marketing online, while creating passive income via sale of information products.

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Show Notes

I had the opportunity to sit down with Jeff Donnelley of 760 Media Inc. to discuss marketing and branding for solopreneurs and small business owners. Some of the interesting aspects he covered had to do with branding, and developing a brand for your business. Another upcoming trend we discussed were Web 2.0 and  3.0, which include blogging and podcasting. He’s looking to expand his business by taking his marketing and advertising agency online.

As usual, I asked Jeff what was his one "must have" book and it’s Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath.

You’ll find his take on branding, future marketing trends, web 2.0 and 3.0, as well as why you should consider taking your business online. I hope you’ll find a golden nugget or two of information or a strategy that you can use in your small business to take it to the next level. Please feel free to add to the conversation by commenting below.