North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 30, 2010

Link to live stream, Friday, July 30th 3pm PT

Dale Condy, Gems of La Costa, will be my business guest interview. He’s using Facebook to raise awareness and brand recognition for his business. He’s got some creative ideas and will be able to share a few ideas as a business owners who is leveraging his “brick and mortar” business online.

I’ll follow that up with a discussion on Facebook Pages and why you’d want to consider adding one to your marketing efforts. Taking your questions on using Facebook Pages for your business.

If you have a question you’d like answered on using Facebook Pages for Business, just use the North San Diego Business Contact form and send your question to me.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 23, 2010

My business interview was with Cassie Carter, QLN Conference Center, about the conference center and how local small business owners can use the center. I also discussed the use of Facebook profiles for business.

The conference center has several space configurations allowing it’s use for many types of events. The center also offers WIFI for those looking to use the Internet in a presentation or as an instructional tool.

Cassie can be reached at QLN Conference Center Contact page or by phone, 760-722-0072 ext. 193. The conference center is located at: 1938 Avenida del Oro, Oceanside, CA 92056

The second half of the show Barbara Eldridge, Mind Masters, and I talked about Facebook profiles and gave some tips on organizing friends and how we use our profiles for business.

Next week we’ll be discussing Facebook Pages. Use the North San Diego Business Contact Us form to send a question you have on using Facebook for business.

Product Funnel

Wednesday, July 28, 2010
Wednesday, August 25, 2010
4pm to 6pm Pacific Time
7pm to 9pm Eastern Time

If you’re ready to turn your website from a free-loader to a fee-loader, then this seminar is for you. This is a way to create a passive form of income for your business. Products also raise the perceived level of expertise in your niche.

In this powerful information-packed seminar you will learn:

• What information products are
• Why you need information products
• How you can create information products
• How to market and profit from information products

Here are some of the ways your business will benefit from information products:

• Create an ongoing passive income stream
• Expand your brand and credibility as an expert
• Enjoy benefits of being an author
• Have back of the room sales for seminars and talks
• Create products others can sell for commission with affiliate programs
• Build a product funnel; there are no limits

Click Here To Register

Wednesday, July 21, 2010
4pm to 6pm Pacific Time
7pm to 9pm Eastern Time

Blogging is the heart of syndicating your content online, with the feed being the veins that deliver your message. Blogging is an instant publishing platform where you don’t need to have programming skills to create content on your blog site. You don’t need a webmaster any longer!

What You’ll Learn Blog Orientation

• What is a post
• What is a page
• What is the sidebar
• What is the content area

Dashboard Orientation

• What are the settings and what do they mean

How To Create and Manage A Post/Page

• Adding Images So your blog will also be visually appealing
• How to use the Timestamp
• Tags – what are they and how to use them
• Categories – what they are and how to use them
• Linking Strategies in Posts/Pages Linking keywords or phrases helps the search engine know what text is more important than other text
• Keyword Strategies

Managing Links, Categories and Comments

• Links – Creating them, managing them
• Managing Comments
• How to control them through the settings
• How you find out about comments on your blog
• How to determine whether you spam them or not
• What to do if you get a negative comment

Click Here To Register

North San Diego Business At Large

North San Diego Business At Large

Show Notes: July 16, 2010

Rick Itzkowich, Linkedin For Dummies, is the co-founder and Vice President of Productive Learning & Leisure. PL&L is an organization that offers unique courses, learning adventures and products that promote self-development and enhance people’s success in both their business and personal life. As a small business owner himself, Rick understands the cost of marketing. Over his 20 years in the industry, he has identified and designed highly successful online and offline strategies to cost-effectively market a business’ products and services.

As the creator of the 15-video tutorial LinkedIn Power Success Program, Rick has created live presentations and products that meet today’s demand for tools to use with social media. His marketing articles, podcasts and blog messages regarding how to add LinkedIn to a company’s marketing plan, as well as his QuoteActions or web-based quotes and actions to keep your brand “top of mind” are in high demand. The LinkedIn Power Success Program video series and eBook, Social Networking for Business Profits, educate the solopreneur and small business owner in powerful referral marketing strategies. Most recently Rick was a presenter at You Learn Twit Face, an international social media conference held in Dubai. Rick is also a featured columnist for The National Networker (TNNW). His column is titled — Being There When It Matters.

The second half of the show is dedicated to answering your questions about Linkedin and using it to grow your business. I’ll be interviewing Joe Binning, Medcor, about his Linkedin strategies and the success he’s found on Linkedin. He’s a real business owner finding success with social media.

Send your question to debra(at)northsandiegobusiness(dot)com.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 9, 2010

Barbara Eldridge and I discussed what Social Media Channels are and how a business owner would use them. We discussed blogging platforms, micro-blogging, social networks and video.

Some resources for more information:

So, How Many Channels for Your Brand?
Wikipedia List of Social Networking Sites
Which Channels Should You Be Using

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 25, 2010

I am often asked  about using social media in business. Most of my fellow business owners are wary of spending time with Facebook and Twitter, especially Twitter.

Today I’m answering a lot of those questions, sharing why, or why you wouldn’t want to use social media. I know you’re hearing that you HAVE to use it or be left behind.

Social media can be a tremendous benefit to your business, but to a certain degree you have to participate. So, I’m letting you know that you DON’T have to participate, but…participating can bring you, and your business, tremendous rewards.

This is an ongoing series, so if you have any questions, use the contact form and I’ll add them to the list. Check out the Upcoming Show Details post for the schedule of topics.

Let me know how you are using social media. I’d love to hear success stories. Feel free to comment!

North San Diego Business At Large

North San Diego Business At Large
Show Schedule, Fridays, 3:00 PM PT

On June 25th’s episode, Overview of Social Media for Business,  we started a social media series designed to answer your questions about using social media, Facebook, Twitter, Blogging and more as a marketing strategy for your business.

Use the North San Diego Business contact form to ask your questions.

7/30/2010 3:00 PM – Facebook Pages, An Overview
Now that you have a Facebook account we’re going to talk about how you can create a business page on Facebook.

8/06/2010 3:00 PM – Twitter for Business, An Overview
We’ll talk about what Twitter is and how it can fit into a business marketing plan.

8/13/2010 3:00 PM – Felena Hanson Ties It All Together
In this episode Felena Hanson, Perspective Marketing, helps tie it all together for us. She’ll share ideas on why you’d want to use social media and how you might use it.

Facebook just announced that they are making it possible for any page admin to be removed, which can be good or bad. It’s just a matter of perspective. However it does make it much easier to create your client’s page and know that you’re not permanently attached to it.

If you have a question about using Facebook for business, just contact me and I’ll try to help you find the answers you need.Technorati Tags: Facebook, Small Business, Facebook Business

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 18, 2010

Dr. Deena Stacer, The Big Ask Strategy, talks about the Big Ask. She also holds a “Big Ask” Meetup on Wednesday mornings at The Q in Oceanside.

Learn to think bigger than ever before to create amazing personal and professional success. Take your life to a higher level and get rid of the recession mindset.

You’ll hear how to:

• Think bigger, than ever before about your personal and professional life
• Ask bigger questions to create bigger answers
• Learn how to get clear about what you want
• Learn how to stay focused on what you want
• Learn how to ask others for help, to get what you want
• Learn how to get your mind out of the recession mindset.
• Learn how to turn you mind into a powerful machine creating an abundance and achievement mindset
• Learn how to attract big answers to your big ASK questions
• Learn how keep creating bigger and bigger results
• Learn how to change your life and accomplish your dreams quickly
• Meet others who want to kick their little asks to the curb and make way for Big Ask Success!

Thinking Big in the 21st Century

Think BIG, Ask BIG , Act BIG, Acheive BIG, Achieve BIG, Give BIG