5 Steps to Get Ready for 2008
December 11th, 2007 | Posted by Paul Miser in Marketing,Paul Miser
So, you’ve heard everyone, including me, telling you that you need to get ready for the New Year. But, what does that mean? Where do I start? What should change?
In marketing, which some might profess to be the most complicated aspect of business, it is a necessity to have a plan to stay on track, keep within budgets, increase effectiveness and efficiency, and build a steady stream of qualified leads to help reach the sales goals that always seen to fall out of reach every year. That’s a lot to worry about. Have no fear, your marketing guy is here to help. We, at Miser Advertising and Marketing, have developed a list of 5 Steps to help you create your best year ever, both in marketing and sales.
Here we go:
- Evaluate 2007 Marketing
- Identify each aspect of marketing (Advertising, PR, Cold Calling, Etc)
- What Worked, What didn’t
- What could be done better this year
- Learn and Grow
- With the evaluation completed you should know where to spend your marketing dollars for the 2008 year
- Narrow Target
- I know, I know… you’ve heard this one before, but it is a necessity to get the most bang for your marketing dollar. Even if you take it from "40-65 year old males that live in San Diego" to "40-65 year old males that live in North County San Diego" you have taken that next step to increasing effectiveness and saving you money!
- Revisit Marketing Plan
- With all this new information, you need to WRITE IT DOWN! Too many people forget to etch their new money-making ideas into stone. Don’t make that mistake. You now know what types of efforts will be in your marketing mix, a narrowed target, and a new found excitement for marketing so take advantage of it and put it into a plan.
- Create an Execution and Accountability Plan. Who in your organization will be doing what, when, and why.
- Create a step-by-step timetable to go along with the execution and accountability plan and follow it.
- Take a Deep Breath and Focus
- Marketing only works if you work at it. Take a deep breath and take everything one step at a time with your end goal in place. Take a little time to focus on it every day.
Make 2008 your best year ever. With these ideas you will be one step farther than you competition. Let me know if you have any questions or comments about this information.
Paul Miser is the President of Miser Advertising and Marketing, a marketing strategy and branding company in San Diego County. Miser Advertising is a full-service marketing agency that acts as a complete marketing department for small businesses in the San Diego area and the World. You can reach Paul Miser by emailing him at pmiser@miserad.com.
