Mimic Branding – Create a Sense of Familiarity with Your Target

February 28th, 2008 | Posted by Paul Miser in Marketing,Paul Miser

The best way to build trust in any relationship is to create a sense of familiarity and comfort. Look at your relationships currently, the best ones are the ones where you have these very aspects. It’s not so different in business. The idea of branding can cause some people to go mad trying to figure out what to get across in order to create the correct position in the mind of their target audience.

Let’s strip everything away and build the familiarity and comfort level. Go to your top 5 ideal customer’s websites and take notes. Look for the following:

·         Use of Color
·         Style of Writing
·         Font Choice
·         Use of Pictures
·         Overall Feel
·         Emotions Elicited

With this information you can now create your brand to Mimic the ideal customer’s. Don’t copy their brand, but utilize similar color schemes, pictures, fonts, writing style, etc. With your new brand, you should be able to begin the trust building through familiarity and comfort. It’s that simple.

Paul Miser is the President of Miser Advertising and Marketing, an International Marketing Strategy and Branding Agency in San Diego County. Miser Advertising is a full-service marketing agency that acts as a complete marketing department for small businesses in the San Diego area and the World. You can reach Paul Miser by emailing him at pmiser@miserad.com.