Super Bowl or Super “Dull” Ads?
February 4th, 2008 | Posted by Paul Miser in Marketing,Paul Miser
As many of you know yesterday was the Super Bowl, the crowning moment where all of America gathers around the glow of their TV to enjoy some great advertising…that’s right, advertising. Being in the industry, I would have to say I was quite displeased with what I witnessed. Nothing really jumped out at me and made me say WOW! Even the Budweiser ads left me wanting more. There was no glitz or glamour, nothing to discuss at the water cooler this morning. Nothing to say, “I can’t wait to see that one again.” Looks like we have to wait another year until these Mega Brands can redeem themselves.
This brings me to a great lesson in marketing/advertising. The medium you decide to utilize, costs money, in this case $2.4 million for a 30-second spot. You need to utilize every dollar to ensure you get a return. For any of these commercials, I don’t see them getting a return. I see a great waste. To ensure you are spending your money correctly you have to do the following:
· Appeal to the Market
· Grab Attention
· Create Urgency
· Call to Action – What do you want the viewer to actually do with the ad?
Spend your money wisely. Remember, Marketing is an investment, not a cost. You should get back more money than you put in.
Paul Miser is the President of Miser Advertising and Marketing, an International Marketing Strategy and Branding Agency in San Diego County. Miser Advertising is a full-service marketing agency that acts as a complete marketing department for small businesses in the San Diego area and the World. You can reach Paul Miser by emailing him at pmiser@miserad.com.
Tags: advertising, Branding, Marketing, small business marketing, super bowl ads, super bowl commercials |