Interview with Bridget Ayers, GSW Consulting

July 11th, 2009 | Posted by Debra Simpson in Podcasts

On Friday’s episode of North San Diego Business @Large I interviewed Bridget Ayers of GSW Consulting. Bridget was very gracious with her time, and knowledge.

Much of the hour we spent together we discussed Twitter and it’s place in our overall marketing strategy. Right now, Twitter is experiencing a leveling out after the dramatic growth in the first half of 2009.

Here’s the interview with Bridget. Enjoy, and let me know what you think by commenting!

According to a study done by Sysomos about Twitters growth, and entitled  Inside-Twitter-BySysomos, Sysomos discovered the following:

• 72.5% of all users joining during the first five months of 2009.
• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
• 5% of Twitter users account for 75% of all activity
• New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and
• Boston; while Detroit was the fast-growing city over the first five months of 2009
• More than 50% of all updates are published using tools – mobile and Web-based – other than
• Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
• There are more women on Twitter (53%) than men (47%)
• Of people who identify themselves as PR professionals, 65.5% have never posted an update
• Of the people who identify themselves as PR professionals, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.