Red Fire Branding For Your Business, Interview With Liz Goodgold

December 4th, 2009 | Posted by Debra Simpson | Category: Online Radio Show | 3 Comments

North San Diego Business @Large Show Notes
December 4, 2009, 3pm PT

My guest this week was speaker and author Liz Goodgold, a fiery redhead with over 25 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.
Liz has [...]

Reprint From The Business Resource, “The Roundtable”

October 13th, 2009 | Posted by Debra Simpson | Category: The Business Resource | 2 Comments

Most everyone who knows me, locally, knows I published a small business newspaper in the early 90s, The Business Resource (formerly known as Networks). I’ve always been passionate about the homebased business community, now known affectionately as, solopreneurs.
I watched an Adam Urbanski video the other day, 3 Ways To Stay Motivated,  about staying positive during [...]

North San Diego Business Online Radio Show

January 7th, 2009 | Posted by Debra Simpson | Category: Online Radio Show | 1 Comment

Join me on Friday, January 9, 2009 for North San Diego Business At Large Online Radio Show, when I interview Dianna Arreola, Core Specialties, on brand continuity and using products to market your business. This is an online radio show I hold every Friday at 3pm PT.  All you need to do is tap the [...]

Your Brand, Your Message, Your Business Success

April 22nd, 2008 | Posted by Debra Simpson | Category: Branding, Events, Marketing, Networking | No Comments

Your Brand – Your Message
Presenting Your Business to Your Market

Friday, April 25, 2008 @ 11:30am at
Shadowridge Country Club
Does your brand speak for you when you’re not around? In the next session at TheMeetMarket, we’ll be discussing your marketing brand and how it represents you and your business. Learn these following techniques …

Define [...]

Mimic Branding – Create a Sense of Familiarity with Your Target

February 28th, 2008 | Posted by Paul Miser | Category: Marketing, Paul Miser | No Comments

The best way to build trust in any relationship is to create a sense of familiarity and comfort. Look at your relationships currently, the best ones are the ones where you have these very aspects. It’s not so different in business. The idea of branding can cause some people to go mad trying to figure out what to [...]

Speaking Your Brand

February 21st, 2008 | Posted by Barbara Eldridge | Category: Barbara Eldridge, Strategic Planning | No Comments

Customers make the heart of your business beat with their desire to choose products, services and experiences that meet their needs, fit their values, engage their emotions and respond to their desires. Your role is to transform prospects into customers and customers into fiercely loyal advocates. As your own marketer you have to be heard [...]

Routine Branding: The Crowning Achievement of your Brand

February 11th, 2008 | Posted by Paul Miser | Category: Marketing, Paul Miser | No Comments

Where does your brand fit into the Day-to-Day routine of your customers? No answer, huh? That’s because no one has ever been asked this question before. Why would we want to know where our brand is in the daily lives of our customers? Simple, if we can ensure our company or brand is integrated in to the daily activities [...]

Super Bowl or Super “Dull” Ads?

February 4th, 2008 | Posted by Paul Miser | Category: Marketing, Paul Miser | No Comments

As many of you know yesterday was the Super Bowl, the crowning moment where all of America gathers around the glow of their TV to enjoy some great advertising…that’s right, advertising. Being in the industry, I would have to say I was quite displeased with what I witnessed. Nothing really jumped out at me and made me [...]

Branding: How A Cow Taught Us About Business

January 28th, 2008 | Posted by Paul Miser | Category: Marketing, Paul Miser | No Comments

The backbone to all marketing success and to any great company image is the company’s brand. Being a marketing professional, a brand is something that rules my life; all my dreams and daily activities revolve around brands. I recently found out that the idea of a “brand” is scary to most small business owners and it really [...]

Crack the San Diego Market in 2008

January 7th, 2008 | Posted by Paul Miser | Category: Marketing, Paul Miser | No Comments

A lot of people have asked me, “How do I break into the competitive market in San Diego?” I have to admit, after just moving my company out here a short year ago; I was extremely intimidated and anxious about how to market my company in this overly competitive, overly communicated market. It seems as though businesses [...]