North San Diego Business At Large
Show Notes: January 20, 2012

In this episode you’ll meet Suzan Bolski, owner of Anything Goes Promotions, an advertising specialty company.

Hear what’s new with the ad specialty industry and get some ideas of how you can create more goodwill and keep your business in front of your prospects.

North San Diego Business At Large
Show Notes: October 28, 2011

In this episode of North San Diego Business at Large you’ll meet Nanette Newbry of Studio 2055 a Carlsbad marketing firm. From concept to completion, STUDIO 2055 provides brand strategy and design with proven results.

Call in and chat room questions are always welcome. Tune in live to get answers to your branding and marketing questions.

North San Diego Business at Large
Show Notes: March 18, 2011

One of the newest digital promotions is to have your own QR Code. Don’t know what a QR Code is? Chet Kent with BridgeFast Promotions will share how you can brand your business through promotional items, including QR Codes.

North San Diego Business at Large
Show Notes: February 11, 2011

The design of your Facebook Business Brand Page is changing. On March 1, 2011 all pages will change to the new design. In this episode of North San Diego Business at Large I share some of the changes and how you can leverage those changes on your page.

North San Diego Business at Large
Show Notes: December 17, 2010

It’s the end of the year, let’s celebrate our accomplishments. Barbara Eldridge, Mind Masters will be with me for the first half hour. We’ll be taking time to celebrate this past years with its ups, and the lessons learned from the downs!

I have two business interviews today. My first business interview is with Chris Sherrod, Abundance Unlimited.

Christopher Sherrod, is vibrant speaker, coach, author, radio host and personality. His vast experience and knowledge, straight forward and to the point delivery and simple to understand presentation inspires and educates.

I’ll also be introducing you to Uri Akler, North Star Limos a local north county business.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 9, 2010

Barbara Eldridge and I discussed what Social Media Channels are and how a business owner would use them. We discussed blogging platforms, micro-blogging, social networks and video.

Some resources for more information:

So, How Many Channels for Your Brand?
Wikipedia List of Social Networking Sites
Which Channels Should You Be Using

North San Diego Business At Large

North San Diego Business At Large
Show Notes: April 23, 2010

What a great interview with Lynn Pittman on developing your business brand. We talked about building your tribe, determining your brand, some branding mistakes and how to build relationships with your clients and customers.

Lynn shared one of our great small business resources, outside of Mind Masters Entrepreneur Association, the Small Business Development Center (SBDC) at 1823 Mission Ave. in Oceanside.

We also spoke about the upcoming Project Management Institute May 12th – 14th event. The 7th Annual Leadership and Education Conference Mission : : Success with Apollo 13 Flight Director, Gene Kranz.

This is the premier business conference featuring national speakers, hands on workshops, tutorials, seminars, networking events and more featuring the latest in technology, program management and leadership skills. The Project of the Year Award Winners Will Be Announced at the Kick Off Celebration May 12, 2010. For more information and to register for the conference visit conference.pmi-sd.org

North San Diego Business @Large Show Notes
December 4, 2009, 3pm PT

My guest this week was speaker and author Liz Goodgold, a fiery redhead with over 25 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.

Liz has worked for such major clients as Quaker Oats, Times Mirror, and Arco Oil as well as with small business owners and start-ups. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results.

An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street Journal, and The New York Times.

Most everyone who knows me, locally, knows I published a small business newspaper in the early 90s, The Business Resource (formerly known as Networks). I’ve always been passionate about the homebased business community, now known affectionately as, solopreneurs.

I watched an Adam Urbanski video the other day, 3 Ways To Stay Motivated,  about staying positive during rough times as a small business owners. He has a collection of all the nice things people have said about him over the years. I have a similar collection and happened across a letter I received in July 1993. It was a comment about an editorial I wrote in the paper. I thought I would do what I tell my clients to do, and re-purpose my content.

This is a reprint of that editorial. Keep the faith! Join the conversation and share your comments below.

The Roundtable
July 1993

Getting out into the small business community as much as I do, I see a business community that is changing rapidly. We are growing in numbers as larger employers downsize their businesses. We are creating new jobs for San Diego. We are being recognized as a vital and moving force for San Diego’s economy. There are many new opportunities opening for the small business community and now is the time to prepare for those opportunities.

This is the time to stay visible in your business. Establishing stability and credibility is the key to success. Let your clients know you are there to serve them. The more consistent and visible you are in the professional organizations and business mixers you attend, the more you’ll be perceived as a stable business.

Strengthen your customer service policy over the summer. This, along with hard work, is the most recurring comment made by successful small business owners like Ralph Rubio (Rubio’s Fish Tacos) and David Cohen (The Corvette Diner). They stress excellence in your business practices, with particular regard to how you treat your clients. What kind of interaction does your customer experience in dealing with your business? A strong customer service policy creates customer loyalty, in turn creating increased customer sales, therefore affecting the profit line. A successful business strives for zero customer defections.

In my business library I have The Book of Excellence by Byrd Baggett. It’s worth keeping close at hand. What this book offers are little reminders and pieces of advice on strengthening your service policy and customer interaction . For instance, “Be as critical of yourself as you are of others ” to keep us humble at times. “Excellence knows no time clock”, for those occasions, as in laying out the newspaper, when you pull long hours and start to get just a little punchy. Pieces to keep you focused, “Don’t go just for the big hit. The greatest opportunities exist in small to medium sized companies.” If you add just one or two new components to your customer service policy, by the end of summer you’ll be ready to pull ahead of the pack.

We are here to support your business success. Use us and hang tough!

Join me on Friday, January 9, 2009 for North San Diego Business At Large Online Radio Show, when I interview Dianna Arreola, Core Specialties, on brand continuity and using products to market your business. This is an online radio show I hold every Friday at 3pm PT.  All you need to do is tap the link and listen in. If you miss the show, it’s always archived on North San Diego Business.

Dianna has years of experience in human resources and has a keen eye on using traditional branding and marketing, as well as new media technology.  She’ll be presenting a case study on one of our own North County businesses and some of the ways they used brand continuity through logoed products, widgets, and other promotional materials.

There are call in lines where you can ask Dianna specific questions about how you can develop your brand and market your business more successfully.  There is also a text chat area, if you can’t call in, to ask your questions.  Remember, we always spreak the link love at North San Diego Business.  So if you do call in, or text a question, make sure to include your name, business name, and website address.

Friday, April 25, 2008 @ 11:30am at
Shadowridge Country Club

Does your brand speak for you when you’re not around? In the next session at TheMeetMarket, we’ll be discussing your marketing brand and how it represents you and your business. Learn these following techniques …

• Define "branding"… comprehensively and by its parts
• Understand the 3 Key "C"s of branding as it is used in marketing
• The basic principles of creating and using your brand
• Discover what changes you should make to your own brand and message
• Walk away with the knowledge, understanding and ability to be a better "brander"

Learn how to maximize your marketing brand with Shonna Jordan, owner of Jordan & Jordan Marketing. Come for the Speaker and stay for the networking! Mix & mingle with other Small Business Leaders right here in North San Diego County.

Visit The Meet Market to RSVP today as seating is limited and reservations required! I’ll be there, just look for That Hat Lady!