Wednesday, July 21, 2010
4pm to 6pm Pacific Time
7pm to 9pm Eastern Time

Blogging is the heart of syndicating your content online, with the feed being the veins that deliver your message. Blogging is an instant publishing platform where you don’t need to have programming skills to create content on your blog site. You don’t need a webmaster any longer!

What You’ll Learn Blog Orientation

• What is a post
• What is a page
• What is the sidebar
• What is the content area

Dashboard Orientation

• What are the settings and what do they mean

How To Create and Manage A Post/Page

• Adding Images So your blog will also be visually appealing
• How to use the Timestamp
• Tags – what are they and how to use them
• Categories – what they are and how to use them
• Linking Strategies in Posts/Pages Linking keywords or phrases helps the search engine know what text is more important than other text
• Keyword Strategies

Managing Links, Categories and Comments

• Links – Creating them, managing them
• Managing Comments
• How to control them through the settings
• How you find out about comments on your blog
• How to determine whether you spam them or not
• What to do if you get a negative comment

Click Here To Register

Need A Website?

• Do you want clients to find you through a Google search?
• Do you want to dump your webmaster?
• Are you a start up business and need an inexpensive website?

You need a blog! And, you can have a blog in 90 minutes, or less! Debra Simpson, Syndicating Your Content, is holding her monthly webinar on building a WordPress blog on Wednesday, March 17th.

Blogging is here to stay and business blogging builds your online visibility.  It can be inexpensive, can build search engine traffic, and can position you as an expert in your field.

Learn how you can build a blog in 90 minutes or less and how marketing your business through blogging has tremedous value by helping your clients find your information.

Creating Your Blog In 90 Minutes Or Less

Wednesday, January 20, 2010
Wednesday, February 17, 2010
10am to 12pm Pacific Time
1pm to 3pm Eastern Time

What You’ll Learn Blog Orientation

• What is a post
• What is a page
• What is the sidebar
• What is the content area

Dashboard Orientation

• What are the settings and what do they mean

How To Create and Manage A Post/Page

• Adding Images So your blog will also be visually appealing
• How to use the Timestamp
• Tags – what are they and how to use them
• Categories – what they are and how to use them
• Linking Strategies in Posts/Pages Linking keywords or phrases helps the search engine know what text is more important than other text
• Keyword Strategies

Managing Links, Categories and Comments

• Links – Creating them, managing them
• Managing Comments
• How to control them through the settings
• How you find out about comments on your blog
• How to determine whether you spam them or not
• What to do if you get a negative comment

Click Here To Register

Angie Swartz, Square Martini Media shares a video on how you can win a ticket to SXSW (South by Southwest) in Austin, Tx next week to offer hugs and document your trip on behalf of the Global Hug Tour.

This could be a great opportunity for you to make a difference. Check it out.

I’ve been waiting for many years for the small business community to see the benefits of blogging. One of the first reactions to any suggestion of blogging was met with “isn’t that something kids do?”

No, it’s not. I spoke last week to the Association of Bridal Consultants in San Diego about using social networking, especially blogging, Facebook and Twitter as a marketing strategy. The single comment I hear most is, “I don’t have time.”

I want to suggest that you look at your competition. Do they have time to blog? If so, they are leaving you in the dust. Why?

Blogs are naturally search engine friendly and a perfect self-publishing tool.

First, search engine friendly….do you know what the traffic to your site is? Do you want more traffic to your site? Do you know how to get more traffic to your site? A blog can be tremendously helpful in driving traffic to your site. The Internet is hungry for fresh content and you could be providing that content, if you blogged.

You don’t need to be a programmer to add fresh content to a blog. Blogs are meant to be self-publishing. With your blog, you can add pictures, video and audio.

You don’t have time?…..There are may tools, like the Firefox AddOn, Scribe, which is what I’m using to write this post.

Where will you get content?….There are many different ways to get content. Subscribing to other blogs for inspiration (which is where this post came from), personal experience, sharing expertise, etc. I could go on and on, and I have…you just need to dig around for the info on this site and my Syndicating Your Content site.

Here’s an article that shares what I feel about blogging, with the exception of using WordPress.com. WordPress.com is a great, free tool, but it has it’s drawbacks just at Blogger.com has it’s drawbacks. My suggestion is to start at one of the free blog platforms, but if you decide you really want to exploit blogging to it’s greatest potential in marketing your business, you’ll want a self-hosted blog like mine.

So here’s my suggestion. Read the linked article.  If you think you want to try blogging, check out WordPress.com or Blogger.com.  If you want to know which would be a better choice for your goals, give me a call or use my contact page to reach me and I’ll help you with that decision.

If you want to learn more about blogging, Facebook, Twitter or Podcasting, check out my webinar schedule.Technorati Tags: business blogging

If you don’t have a Facebook profile for your business, it’s something to consider. Especially if you’re looking to market your business online. However, for as much buzz as Facebook is getting, the heart of social networking is your blog. It’s the RSS feed that pumps your message to the masses on the Internet.

I have had solopreneurs tell me they need a website, not a blog. For all intents and purpose, a blog is a website as far as the search engines are concerned. So why would you want to blog for your business?

Blogs, especially blogs set up for social networking, offer you a complete, easy self-publishing platform for your business. Often I hear solopreneurs complain that they can’t get their webmaster to make any changes for them in a timely manner. Now, that’s all taken care of with a blog. You don’t need programming skills to create your blog content.

Then, there’s the RSS feed. With that feed, which comes with a blog, you can start to spread your message, increase your online visibility, your perceived expertise and drive traffic to that static website, if you have one still!

So, a free blog, or self-hosted?

You’re reading a self-hosted blog. The benefits of self-hosting your blog are far too many to share in one post, so let me share the basics. If you self-host your blog, you’ve bought the URL (website address/domain name), you’ve purchased a hosting package and you’ve had the blog installed. Or, you’ve used a turn key blog site, like Blogi360. The important component in all this is that YOU own the blog, unlike the free sites. You own the traffic to the blog and can use the blog as you wish without worrying about violating one of the free blog site rules and finding your free blog gone.

If you already have a blog and want to know what to do next to get your blog seen and heard, tune in Friday, November 21st for Syndicating Your Content at 3pm PT and find out how your blog and a Facebook profile can work to leverage your business online.