Product Funnel

Wednesday, July 28, 2010
Wednesday, August 25, 2010
4pm to 6pm Pacific Time
7pm to 9pm Eastern Time

If you’re ready to turn your website from a free-loader to a fee-loader, then this seminar is for you. This is a way to create a passive form of income for your business. Products also raise the perceived level of expertise in your niche.

In this powerful information-packed seminar you will learn:

• What information products are
• Why you need information products
• How you can create information products
• How to market and profit from information products

Here are some of the ways your business will benefit from information products:

• Create an ongoing passive income stream
• Expand your brand and credibility as an expert
• Enjoy benefits of being an author
• Have back of the room sales for seminars and talks
• Create products others can sell for commission with affiliate programs
• Build a product funnel; there are no limits

Click Here To Register

North San Diego Business At Large

North San Diego Business At Large

Show Notes: July 16, 2010

Rick Itzkowich, Linkedin For Dummies, is the co-founder and Vice President of Productive Learning & Leisure. PL&L is an organization that offers unique courses, learning adventures and products that promote self-development and enhance people’s success in both their business and personal life. As a small business owner himself, Rick understands the cost of marketing. Over his 20 years in the industry, he has identified and designed highly successful online and offline strategies to cost-effectively market a business’ products and services.

As the creator of the 15-video tutorial LinkedIn Power Success Program, Rick has created live presentations and products that meet today’s demand for tools to use with social media. His marketing articles, podcasts and blog messages regarding how to add LinkedIn to a company’s marketing plan, as well as his QuoteActions or web-based quotes and actions to keep your brand “top of mind” are in high demand. The LinkedIn Power Success Program video series and eBook, Social Networking for Business Profits, educate the solopreneur and small business owner in powerful referral marketing strategies. Most recently Rick was a presenter at You Learn Twit Face, an international social media conference held in Dubai. Rick is also a featured columnist for The National Networker (TNNW). His column is titled — Being There When It Matters.

The second half of the show is dedicated to answering your questions about Linkedin and using it to grow your business. I’ll be interviewing Joe Binning, Medcor, about his Linkedin strategies and the success he’s found on Linkedin. He’s a real business owner finding success with social media.

Send your question to debra(at)northsandiegobusiness(dot)com.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 25, 2010

I am often asked  about using social media in business. Most of my fellow business owners are wary of spending time with Facebook and Twitter, especially Twitter.

Today I’m answering a lot of those questions, sharing why, or why you wouldn’t want to use social media. I know you’re hearing that you HAVE to use it or be left behind.

Social media can be a tremendous benefit to your business, but to a certain degree you have to participate. So, I’m letting you know that you DON’T have to participate, but…participating can bring you, and your business, tremendous rewards.

This is an ongoing series, so if you have any questions, use the contact form and I’ll add them to the list. Check out the Upcoming Show Details post for the schedule of topics.

Let me know how you are using social media. I’d love to hear success stories. Feel free to comment!

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 18, 2010

Dr. Deena Stacer, The Big Ask Strategy, talks about the Big Ask. She also holds a “Big Ask” Meetup on Wednesday mornings at The Q in Oceanside.

Learn to think bigger than ever before to create amazing personal and professional success. Take your life to a higher level and get rid of the recession mindset.

You’ll hear how to:

• Think bigger, than ever before about your personal and professional life
• Ask bigger questions to create bigger answers
• Learn how to get clear about what you want
• Learn how to stay focused on what you want
• Learn how to ask others for help, to get what you want
• Learn how to get your mind out of the recession mindset.
• Learn how to turn you mind into a powerful machine creating an abundance and achievement mindset
• Learn how to attract big answers to your big ASK questions
• Learn how keep creating bigger and bigger results
• Learn how to change your life and accomplish your dreams quickly
• Meet others who want to kick their little asks to the curb and make way for Big Ask Success!

Thinking Big in the 21st Century

Think BIG, Ask BIG , Act BIG, Acheive BIG, Achieve BIG, Give BIG

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 4, 2010

My guest was Ann Marie Houghtailing, The Houghtailing Group, has partnered with the University of San Diego to provide a summer course to middle (July 26-29) and high school (Aug 2-5) students, Blazing My Trail. Check out the site.

Ann Marie needs company scholarships and opportunities to speak to parent’s groups, PTAs, PTOs, Mom groups, etc. It’s an innovative program sharing a message of creating your opportunities versus waiting for opportunities.

Ann Marie was a delightful interview and the program is incredibly worthy of any support  you, or a business owner you know, can provide.

Here are the links to tell you more about the programs.
The Houghtailing Group
USD Blazing My Trail

Looking to launch a business or take yours to the next level?

Join a four-week incubator intensive workshop as featured on Donny Deutsch’s Big Idea, Business Week, WSJ, CBS, ABC, NBS, Reuters and good Morning America.

• Take a dream, business or project and move it forward
• Get PR and marketing opportunities both locally and nationally
• Find connections, resources and answers in one place
• Get valuable referrals for your products and services
• Connect with a like-minded community of women just like you!

The Incubator 4-week intensive consists of 6 to 8 women, a trained facilitator and a series of patented exercises designed to get you moving in the right direction. The process includes homework, exercises and the community needed to make focused progress toward your goals. The June workshop is being held on Tuesday evenings, 7pm to 9pm in Encinitas.

Who is it for?

The Incubator is for women who:

• Have an exciting idea they want to launch
• Have an existing business who want to grow
• Are pursuing a book or creative project
• Are freelancers looking to monetize their services, refine offerings and making valuable connections

Why Ladies Who Launch?

Ideas need support and encouragement in order to take root and grow. The beauty of the LWL community is the intimate environment that is incredibly supportive and rich in resources.

Our events are designed to get your focus and your energy pointed in a clear direction, and makes the process of launching a business, project or new life direction as easy, productive and enjoyable as possible.

Our community is not about the hard sale and this is not a place for business card pushers. Our events are educational, purposeful and focused on fostering genuine connections. The atmosphere is always inclusive and inviting.

Sign up today and create the life you’ve been dreaming of!

North San Diego Business At Large

North San Diego Business At Large
Show Notes: May 21, 2010

My guest this episode was Felena Hanson, Perspective Marketing.

Felena Hanson brings over twelve years of marketing and management experience to the table. She’s not only an industry expert but also a marketing professor, author, and international speaker.

Her background includes, marketing plan creation and implementation, marketing management, brand management, product positioning, market research, marketing communications, web marketing and customer relationship management.

She has worked as an Account Director for PremiereGroup, a marketing agency in Los Angeles, California, where her responsibilities included managing marketing communications programs for clients such as DIRECTV, SunAmerica, Fox News Channel, Washington Mutual and Epson.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: April 16, 2010

Today I interviewed Vicki Garcia, Marketing Impressions, about small business marketing. Vicki has over 20 years experience with all aspects of marketing a small business.

Some of the tools we covered were:

• ISSUU a site that allows you to upload pdfs then turns the pdfs into ebooks with pages that flip. It includes a widget bookshelf that you can put on your website.
• EzineArticles a site that let’s you publish articles that are available for bloggers, webmasters and others to use as content on their site. It also gives out an “Expert” badge for your site.
• SlideShare is a site that you can upload your PowerPoint presentations to and share them with bloggers and others.
• Meetups for Small Business Marketing, San Diego Speakers Guild and Numbers At Work
• San Diego Airport Green Build Contractor Sign Up

North San Diego Business At Large

North San Diego Business At Large
Show Notes: April 12, 2010

The Women In Business Symposium is being held Thursday, May 20, 2010 at the Del Mar Fairgrounds. This is the 11th year Sheila McDonnell has been producing this event.

Sheryl Roush

Sheryl Roush, Sparkle Presentations, will be the Mistress of Ceremonies. Anyone who knows Sheryl can tell you it’s an excellent event to attend, just because she’s there. she brings a passion to any event she’s involved with, and she really does “come from the heart.”

Sheryl has authored a “Heart Book Series” with several titles, Heart of a Woman, Heart of a Mother, and her current releases, Heart of a Military Woman and Heart of a Business Woman. But that’s not all.

Dee Sanford

Dee Sanford, Dee Sanford International, is one of the two keynote speakers. Dee is a Motivational Speaker, Trainer, TV & Internet Radio Host, and Founder of Two Networking Organizations.

Dee will be speaking about “The Power of Big Dreams and the Boldness to Make Them Happen”

Judy Carter

Judy Cater, Comedy Workshops,  will be the Symposium’s other keynote speakers.

Judy is a professional comedian and will be speaking about Stress Reduction: Laughing Your Way Out of Stress—Turning Problems into Punch Lines.

The Early Bird deadline is May 10, 2010.  There are still opportunities to market your business through sponsorship, or becoming one of the exhibitors. Make sure to register now for this wonderful networking event.

Facebook is currently the most “searched on: brand in the U.S. according to Bill Tancer at HitWise.com. HitWise Intelligence is a leading source for insights about online marketing, e-commerce and industry trends.

If you have a small business, you need to seriously look at having a Facebook Fan page.  It’s a valuable, inbound link from a site with much higher authority than many of ours. If you are blogging, you can import your blog into Facebook, syndicating your content, or your passionate message, even further. It’s another way to grow a “community” centered around your message, your niche.

Sign up for access to the video on How to Create a Facebook Fan page. If you need hands on help with the details of creating your Facebook Fan page, check out Syndicating Your Content Webinar Schedule for a “hands on” course designed to get the fan page FINISHED!