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  • Ruby’s Delivers Customer Service, The WOW Factor

    April 9th, 2008 | Posted by Debra Simpson | Category: Marketing | 1 Comment

    My Leads Club meets on Wednesday mornings at Ruby’s Diner in the Carlsbad Company Stores (ok, the Premium Outlets). We had the opportunity to see how a business can rise to the occasion when something goes wrong. My Leads Club chapter has been to many restaurants around town, some of them still exist and some [...]

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    Why Kindness in Business: An Appropriate Business Application for the National Kindness Week

    February 20th, 2008 | Posted by Debra Simpson | Category: Reut Schwartz-Hebron | No Comments

    In their book The Leadership Challenge, James Kouzes and Barry Posner write that: “if there’s a clear and distinguishing feature about the process of leading it’s in the distinction between mobilizing others to do and mobilizing others to want to do.” But how can make others “want” something? The benefits of building “want” are monumental [...]

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