San Diego Business Showcase

March 10th, 2010 | Posted by Debra Simpson | Category: Events | 1 Comment

The San Diego Business Showcase is being held Thursday, March 11, 2010 at the Del Mar Fairgrounds. The event is sponsored by several of the local Chamber of Commerces and Business Associations in San Diego County.
I spoke with Scott Ashton, Oceanside Chamber of Commerce and Colm Kelly, Smarter Small Business about the expo on North [...]

Tips About Staying Connected In A Disconnected World

February 15th, 2010 | Posted by Debra Simpson | Category: Relationships | 4 Comments

Guest Post by Michelle Bergquist, Mind Masters Entrepreneur Association Pro
While we may live in the technological and digital world, we’ve become more and more disconnected to the personal approach in building business relationships. While we need to use technology to make ourselves more efficient and productive, it shouldn’t replace the human, personal touch to build [...]

Felena Hanson, Perspective Marketing and The Business Women’s Mega Mixer

January 28th, 2010 | Posted by Debra Simpson | Category: Events | 1 Comment

North San Diego Business At Large
Show Notes: Special Episode, January 27, 2010

Felena Hanson, Perspective Marketing, was my guest. Felena brings over twelve years of marketing and management experience to the table. She’s not only an industry expert but also a marketing professor, author, and international speaker. So, naturally we started our conversation with marketing with [...]

David Mathison, Seth Godin and Scott Stratten Podcast Interviews

January 26th, 2010 | Posted by Debra Simpson | Category: Internet Marketing | 2 Comments

There are two podcasts here. The first audio is David Mathison, Be The Media, interviewing Seth Godin and Scott Stratten. The second audio is Debra Simpson, Syndicating Your Content interviewing David Mathison.

These are David’s Show Notes
Seth Godin: “America’s greatest marketer” and Scott Stratten: Author, UN-Marketing
Amazon.com Widgets
Special guests today include Seth Godin and Scott Stratten.
Dubbed [...]

Review of Score Women’s Networking Breakfast in San Diego

January 25th, 2010 | Posted by Debra Simpson | Category: Score | 9 Comments

The Score Women’s Networking breakfast was held Friday, January 22, 2010 at Morgan Run Country Club.  If you follow me on Twitter, you probably saw the tweets from the breakfast.
I’ve been attending the Score Women’s Networking Breakfasts, each month, since 2004. When I started networking at the breakfast, there were two breakfasts each month, one [...]

Syndicate Your Content, Online Radio Shows

January 21st, 2010 | Posted by Debra Simpson | Category: Events | 3 Comments

These are amazing days. When I started in publishing 20 years ago we were laying out the paper on boards with wax tools and graphic tape. I remember the first time we designed the paper on a Mac. Wow, cutting edge!
A lot has changed. Today we can instantly publish our thoughts, use a blog to [...]

How To Make Videos That Don’t Suck!

January 18th, 2010 | Posted by Debra Simpson | Category: Online Radio Show | 3 Comments

North San Diego Business At Large
Show Notes: January 22, 2010

How to make videos that don’t suck is Jeff Underwood’s mission. His site Better Internet Videos shares information on creating video for your website. I can’t tell you how many times I’ve heard that Google loves video on websites. We are going to find out if [...]

Interview with Nicole Matthews, The Henley Company, LLC

January 7th, 2010 | Posted by Debra Simpson | Category: Online Radio Show | 1 Comment

North San Diego Business At Large
Show Notes: January 8, 2010

I interviewed Nicole Matthews, Principal and Founder of The Henley Company, LLC on today’s episode of North San Diego Business At Large.
Nicole has produced a long list of distinguished events for notable organizations such as: Luce, Forward, Hamilton & Scripps LLP, The University of San Diego, [...]

Social Networking and the Year in Review

December 18th, 2009 | Posted by Debra Simpson | Category: Online Radio Show | 9 Comments

North San Diego Business @Large
Show Notes: December 17, 2009

Today we celebrated over a year of weekly episodes of North San Diego Business At Large. Out of all my guests, I had to celebrate this with Barbara Eldridge, Mind Masters. She has been sharing tips and information on strategic planning, marketing, leadership and so much more [...]

Five Stage Business Building Process

December 8th, 2009 | Posted by Debra Simpson | Category: Business | 2 Comments

How can annual planning grow a business? If you want to get a jump start and go into 2010 with clarity, focus and confidence, then you need to plan. Planning requires a strategy, focus on high priority, high payoff areas of the business, management of your cash flow and personal & professional growth.
Join Barbara Eldridge, [...]

Add Your Business To Google’s Local Business Maps For More Visibility

December 7th, 2009 | Posted by Debra Simpson | Category: How To | 2 Comments

As solopreneurs we know that leveraging our business on the Internet is a good way to diversify. I’m a fan of Google and it’s products. Recently I discovered how to add my business to Google’s Local Business Map Directory, including being able to offer coupons.
So, why would you want to list your business with Google. [...]

Red Fire Branding For Your Business, Interview With Liz Goodgold

December 4th, 2009 | Posted by Debra Simpson | Category: Online Radio Show | 3 Comments

North San Diego Business @Large Show Notes
December 4, 2009, 3pm PT

My guest this week was speaker and author Liz Goodgold, a fiery redhead with over 25 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.
Liz has [...]

Set Up the Business Right from the Start

November 2nd, 2009 | Posted by Debra Simpson | Category: Online Radio Show | 1 Comment

North San Diego Business At Large
Show Notes: October 31, 2009

Barbara Eldridge, founder of Mind Masters and Co-Director of the Mind Masters Entrepreneur Association, guest hosted the show for me this week.
Barbara interviewed Tina Marino, who is with the HEIM Group. During the 1980s Tina was successful in selling businesses as a licensed business opportunities agent. [...]

Building Your List, Ethically

October 30th, 2009 | Posted by Debra Simpson | Category: List Building | 3 Comments

Last week I had a lot of opportunities to experience how others build their lists. List building is an essential component to business marketing, especially online marketing. So, through a series of posts, I’m going to share some examples of inappropriate list building and how the example given should have been handled and will pay [...]

How Ethical Are You In Your Business Relationships?

October 22nd, 2009 | Posted by Debra Simpson | Category: Ethics | 7 Comments

I’m reading Seth Godin’s Tribes. It’s about how communities need leaders. He challenges his readers to find their voice and make it known. To that end, I’m going to voice my opinion about the ethical behavior I see in Multi-Level Marketing, or Network Marketing.
PrePaid Legal (PPL) has created a shopping site that they hope will [...]