North San Diego Business At Large
Show Notes: January 13, 2012

In this episode of North San Diego Business at Large you’ll hear about Klout and how you can use it to measure your online influence.

This is the Klout overview I did with Barbara Eldridge, Mind Masters, on our Mind Masters Entrepreneur Association show.

North San Diego Business At Large
Show Notes: October 28, 2011

In this episode of North San Diego Business at Large you’ll meet Nanette Newbry of Studio 2055 a Carlsbad marketing firm. From concept to completion, STUDIO 2055 provides brand strategy and design with proven results.

Call in and chat room questions are always welcome. Tune in live to get answers to your branding and marketing questions.

North San Diego Business At Large
Show Notes: October 7, 2011

Are you a Mac aficionado? Do you have an iPad, iPhone or iMac? Have you ever thought about developing an iPad app for your business?

In this episode I’ll be talking with Joshua Ballard, a Web, Graphic, and Mobile Designer out of Seattle, Wa. He is the owner and lead designer of Helium Design Co.

We’ll be talking about iPad application development and what that could mean to your business.

Make sure to visit North San Diego Business and sign up for your FREE 6 Lesson Social Media Ecourse!

North San Diego Business At Large
Show Notes: September 23, 2011

Truly shocking sales statistics as it relates to your follow up process:

48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people make more than three contacts

2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

Alan Underkofler, Follow Up Success, is back on the show and he’s going to be sharing tips and strategies for following up with prospects.

The statistics above speak for themselves. We need to develop a follow up strategy and implement t as part of our weekly business tasks. Don’t miss this show.

North San Diego Business At Large
Show Notes: September 16, 2011

The North County Times has implemented some new advertising vehicles for small business owners. This is especially important if you have a “brick and mortar” business in North San Diego County.

In this episode Marc Cuomo shares with us the many different ways you can share your business with the North County Times readers.

North San Diego Business At Large
Show Notes: September 9, 2011

In this episode my good friend Eric Mowrey, Show Off Video, comes back to share about mobile marketing and what it can do for your business.

Amazing Mobile Marketing Statistics

1. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Nielsen)

2. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)

3. In some countries, there are more mobile subscriptions than there are people. (Source: Mobile Marketing Association)

4. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)

5. 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)

6. Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates)

7. There are more mobile phones on the planet than there are TVs. (Source: Jupiter)

8. 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley)

North San Diego Business At Large 

Show Notes: June 24, 2011

In this episode Eric Hanscom returns to share news from the product development front. Eric’s firm, ICIPLaw, has recently brought to market a new tool for our local, recreational fishing community. We’ll be talking about this new “gadget” and a bit about how an inventor can lay the foundation to bring their new invention to market.

North San Diego Business At Large
Show Notes: May 10, 2011

In this episode you’ll learn more about Foursquare and how you can use it to reward people for coming into your business. Foursquare is what’s known as a “check in” site. There are benefits to checking into a site, via your smart phone, and an opportunity for the shopkeeper to build customer loyalty into their online marketing strategies.

Do you use Foursquare? If so, what do you think the benefits are for using it?

North San Diego Business at Large
Show Notes: April 19, 2011

Do you really need a marketing plan? It seems as if it is just a waste of time and money.

Yes! You do need a marketing plan! But when you stash it away on your shelf or gathering dust in a 3-ring binder it is usually why your marketing plan doesn’t work. And given this current economy, you should start revising and modifying your marketing plan now! Listen in to how you can develop a plan that does work for you.

North San Diego Business at Large
Show Notes: April 8, 2011

Did you know that San Diego has it’s very own speakers guild? The San Diego Speaker’s Guild offers meeting and event planners a convenient way to find speakers in San Diego and the surrounding areas.

In today’s episode I’ll be interviewing Vicki Garcia, one of the directors of the San Diego Speakers Guild about how they connect planners to speakers here in San Diego.

North San Diego Business at Large
Show Notes: March 29, 2011

Just a note, there was a technical glitch so give the audio about 5 seconds to start.

Client service is about working to keep customers – and keep them coming back – because retaining customers is much less expensive, and much more profitable, than trying to find new ones.