North San Diego Business At Large
Show Notes: November 4, 2011

Rebecca Everett, the Question Centered Coach, is fiercely committed to guiding business leaders who’ve already tasted success to achieve even more and become the kind of leader others respect and admire.

A proven professional, virtually all of her clients come to her to gain motivation, inspiration, and a key focus on results.

With 15+ years of experience working with amazing clients with similar worries and concerns and guiding them to achieve remarkable success, my mission and commitment is to help you leverage all of your talents, skills, experience and connections to get the results you seek.

Most everyone who knows me, locally, knows I published a small business newspaper in the early 90s, The Business Resource (formerly known as Networks). I’ve always been passionate about the homebased business community, now known affectionately as, solopreneurs.

I watched an Adam Urbanski video the other day, 3 Ways To Stay Motivated,  about staying positive during rough times as a small business owners. He has a collection of all the nice things people have said about him over the years. I have a similar collection and happened across a letter I received in July 1993. It was a comment about an editorial I wrote in the paper. I thought I would do what I tell my clients to do, and re-purpose my content.

This is a reprint of that editorial. Keep the faith! Join the conversation and share your comments below.

The Roundtable
July 1993

Getting out into the small business community as much as I do, I see a business community that is changing rapidly. We are growing in numbers as larger employers downsize their businesses. We are creating new jobs for San Diego. We are being recognized as a vital and moving force for San Diego’s economy. There are many new opportunities opening for the small business community and now is the time to prepare for those opportunities.

This is the time to stay visible in your business. Establishing stability and credibility is the key to success. Let your clients know you are there to serve them. The more consistent and visible you are in the professional organizations and business mixers you attend, the more you’ll be perceived as a stable business.

Strengthen your customer service policy over the summer. This, along with hard work, is the most recurring comment made by successful small business owners like Ralph Rubio (Rubio’s Fish Tacos) and David Cohen (The Corvette Diner). They stress excellence in your business practices, with particular regard to how you treat your clients. What kind of interaction does your customer experience in dealing with your business? A strong customer service policy creates customer loyalty, in turn creating increased customer sales, therefore affecting the profit line. A successful business strives for zero customer defections.

In my business library I have The Book of Excellence by Byrd Baggett. It’s worth keeping close at hand. What this book offers are little reminders and pieces of advice on strengthening your service policy and customer interaction . For instance, “Be as critical of yourself as you are of others ” to keep us humble at times. “Excellence knows no time clock”, for those occasions, as in laying out the newspaper, when you pull long hours and start to get just a little punchy. Pieces to keep you focused, “Don’t go just for the big hit. The greatest opportunities exist in small to medium sized companies.” If you add just one or two new components to your customer service policy, by the end of summer you’ll be ready to pull ahead of the pack.

We are here to support your business success. Use us and hang tough!

Did you know that women are starting up businesses at a much faster rate than men? However, many female entrepreneurs still struggle to succeed. Susan Solovic, author of "Girls’ Guide to Building a Million-Dollar Business" and co-founder of SBTV, notices that many women are afraid to say "I want to make money" because they might be labeled as aggressive or greedy. She has found that women often do not think big enough or push their ambitions far enough and end up losing out on growth and opportunities.

San Diego, Tuesday, April 15, 2008, (Check Out The Line Up of Speakers) Westin Horton Plaza San Diego is the place to be. If you have plans, get out of them and join women business owners from around the county for an inspiring and educational day. Microsoft Office Live Small Business is hosting a five city tour across America that will allow women to learn smart and effective strategies for starting and developing a business.

Susan Solovic is one of the speakers at this event and she and the other speakers are available to speak with you if you would like to hear more. A collection of women entrepreneurs will be presenting at each local event as panelists and are available for a chat as well.

I’ve been talking to you about leveraging your business online and this panel of speakers will enhance everything I’ve ever said to you. I follow John Jantsch, Duct Tape Marketing, not only through is blog feed, but on Twitter as well.

Register Here For The Event, NOW!

Recently The Meet Market hosted Greg Betts, at their semi-monthly luncheon. Greg spoke to the small business owners about creating an upward spiral for their business and personal lives.

After listening to this, please join the conversation by commenting below.

How would you like to have your content delivered daily to your prospects desktop? What would that mean to the success of your business? Dianna Arreola of Core Specialties shares how you can reach out to your prospects, motivate and reward your employees, and strengthen the core of your business with a variety of programs.

After listening to this 10 minute interview, I’d love to hear how you are using new technology to reach your prospects and strengthen the core of your business! Please leave a comment!!

Currently Dianna is reading, The Carrot Principle: How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Drive Performance by Adrian Gostick and Chester Elton. The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable–it’s proven to work. But it’s not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.

Maybe if you read this book, you won’t have to worry about your employees suing you. If you didn’t read the book, and your employees are thinking about suing you, check out the Carlsbad Chamber of Commerce’s First Friday Breakfast April 1st.

On Friday, February 1st, New York Times bestselling author, Michael Gerber,  The E Myth Revisited  and E Myth Mastery, will be presenting "Awaken The Entrepreneur Within" to the Carlsbad Chamber of Commerce’s First Friday Breakfast at the Hilton Garden Inn.

As a small business guru Michael Gerber knows that most small business owners work in their businesses instead of on them. He believes this happens because they are missing the fundamental point of their small business, that you should create your business so that it provides you with a better life – and more of it, period. The purpose of your business is NOT to create a JOB!

During the First Friday Breakfast, Gerber will speak to you about the age of the new entrepreneur and how his ideas are helping to change the face of small business. In this educational 30-minute presentation, you will:

• Learn practical know how to build your own system.
• Become a business development specialist.
• Leave knowing how to function like a powerful machine.

First Friday Breakfast is the chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The breakfast will be from 7 to 9 a.m. February 1, 2008 the Hilton Garden Inn, 6450 Carlsbad Blvd., Carlsbad.

Spend A Special Evening In-Person with #1 Ny Times Bestselling Author and renownedTransformational Teacher:

Barbara De Angelis
"LIVING THE LIFE YOU WANT 2008"
Breaking Through To New Levels of Happiness, Emotional Freedom & Spiritual Transformation

SATURDAY, JANUARY 19, 2008
5:00 – 9:00 PM
Quantum Learning Center
Oceanside, California

Click here to Learn More About Spending An evening with Barbara

Imagine if you could find the courage to make the changes
you need to make, the healing to release the past and move forward,
the energy to live and love with renewed passion, and the wisdom to understand life’s lessons.

In this powerful evening seminar, New York Times bestselling author and renowned transformational teacher Barbara De Angelis will share illuminating teachings and practical, innovative techniques that free you to move forward from whatever you are going through and live the kind of life you always thought was possible.

This presentation will include inspiration from Barbara’s latest book: How Did I Get Here? Finding Your Way To Renewed Hope and Happiness When Life and Love Take Unexpected Turns which has won numerous awards and received high acclaim.
Vocal Power Book

"Barbara De Angelis has written a brilliant, hopeful, illuminating book that is essential reading for anyone on a path to truth. Reading it will inspire you, heal
you and awaken you." –Deepak Chopra

Barbara is known for sharing her inspirational presence, authenticity and passion with her audiences. With a remarkable blend of timeless wisdom and down-to-earth advice, she will talk about:

* The Secret Ways You Might Be Sabotaging Your Happiness And How to Stop
* Recognizing Turning points and Wake-up calls on your Path
* Getting Unstuck: Tools for Transforming Confusion into Clarity and Fear into Confidence
* Living A Turned On Life: Rediscovering your Passion and Purpose in Love and Work
* Finding Your Center: How to Protect Yourself from Life’s
Ups and Downs

Whether you are ready for a breakthrough in life or relationships, don’t miss this special transformational evening.

This is Barbara’s only scheduled appearance in San Diego County this year.

Click here to Learn More About Spending An evening with Barbara

This Special Evening with Barbara De Angelis Includes:

• 5:00 pm – 6:00 pm: Delicious Appetizers and Networking
• 6:30 pm – 8:00 pm: "Living the Life You Want" 2008- Barbara’s presentation
• 8:00 pm – 9:00 pm: Book-signing, Q & A with Barbara, Dessert!

NOTE: FOR THOSE OF YOU WHO HAVE BEEN WANTING TO STUDY WITH BARBARA, THIS IS ONE OF THE FEW EVENTS OF THE YEAR DURING WHICH YOU CAN SIGN UP TO WORK WITH HER.

Saturday, November 10th is a night you won’t want to miss. The Abundance Networks presents one of the top, most informative, powerful and vocal transformational teachers there is Arthur Samuel Joseph. You will be amazed you at what you will learn.

It’s said that an opinion is created in three seconds and as the proverb goes, you never get a second chance to make a first impression. This is going to be a phenomenal evening. An evening you won’t want to miss.

RSVP NOW Seats are filling.

This is an even for all speakers, T.V. stars, sales, teachers, trainers, musicians, actors, business leaders, entrepreneurs and anyone who want to become more successful in all relationships and in business. Transform your voice in minutes a day, eliminate fear of public speaking… Command instant respect from the people you meet.

In this evening you will:

• Learn world class ground breaking trademarked work and techniques on how to claim your natural "authentic voice" . When you own your voice, you own your power.
• Learn how to embody the person you are: how to project yourself powerfully and authentically to any audience, client and in all relationships.
• Learn how to alleviate common vocal problems such as fear of public speaking, using a high "little girl" voice or a weak ineffectual male voice, and vocal tension, among other issues.
• Learn Vocal MASTERY: integrating the mind, body and spirit TO CONQUER vocal and communication challenges, such as ineffectual voice, vocal tension, and the fear of public speaking.

Arthur Samuel Joseph, M.A. is recognized as one of America’s leading authorities on the human voice and its training. His vocal awareness system for integrating the self through vocal training has helped thousands of performers, singers, broadcast professionals, corporate leaders, politicians, and others discover the power and magic of their natural voices.

He’s worked with such clients as Sally Field, Tony Robbins, Joe Namath, Peter Noone, Cathy Lee Crosby, Angelina Jolie, Heather Locklear, Faye Dunaway, Charlton Heston, Heather Locklear, Steven Seagal, Sean Connery just to name a few….

• 5:00pm: Delicious Dinner, Fun, Social and Networking
• 6:30pm: Uncover the Champion Within with Arthur Samuel Joseph
• 8:30pm: Book-signing, social and Decadent Desserts and much more…..

Bring a friend, partner or spouse to share this with. Come network, socialize, indulge and enjoy a delicious dinner PLUS have fun and meet other savvy like-minded individuals.

To Register, or for Directions and Maps: The Abundance Network

I’ll be there, so make sure to look for "that hat lady."

Sheryl Roush, Sparkle Presentations, just released her tenth book, Heart of the Holidays, just in time for the holidays.

Sheryl has been a long time Toastmaster and is a story of inspiration all on her own. She’ s been bringing her message of hope, inspiration, and motivation to entrepreneurial women in San Diego County and to women, in general, all over the world.

To me, personally, Sheryl’s been an inspiration. I’ve seen how to take a message and create it in several different formats for delivery in a variety of methods. I’ve benefited, personally and professionally, by attending Sheryl’s many seminars on product creation and marketing. I’m even one of the many contributors to The Heart of the Woman and The Heart of a Mother books.

Sheryl’s new Heart of the Holidays makes an excellent business gift.  I’m sure if you ordered a few, you might be able to get Sheryl to personalize them for you.  Also, visit her new Heart Book Series site for more information and to leave your thoughts on what she’s doing on her blog.

The Vista Chamber of Commerce held it’s "Good Morning, Vista" breakfast. The Guest Speaker was Don Sando, Strategic Results Group, speaking on moving from daily fire-fighting to strategic growth.

His reference to Napoleon Hill’s book, Think and Grow Rich!, and the six steps that are key to success:

• Crystallize your thinking, set a goal; create a vision (that must be were our vision boards come into play )))
• Create a written plan
• Develop a sincere desire
• Acquire expert knowledge
• Join a Master Mind group
• Have a dogged determination to follow through

Every once in awhile, it’s nice to be reminded about those six steps. I know I some of them well, and some of them I can improve upon. I do keep my vision board right behind my laptop, where I know I can "visualize" my goals each day.

I also use Subliminal Desktop to rotate my affirmations on my screen throughout my day. There’s a free version, as well as the pro version, which let’s you edit the affirmations.

How do you stay focused on your goals? What tools do you use? Please leave your comments below!