Mimic Branding – Create a Sense of Familiarity with Your Target
February 28th, 2008 | Posted by Paul Miser | Category: Marketing,Paul Miser | No CommentsThe best way to build trust in any relationship is to create a sense of familiarity and comfort. Look at your relationships currently, the best ones are the ones where you have these very aspects. It’s not so different in business. The idea of branding can cause some people to go mad trying to figure out what to [...]
Branding: How A Cow Taught Us About Business
January 28th, 2008 | Posted by Paul Miser | Category: Marketing,Paul Miser | No CommentsThe backbone to all marketing success and to any great company image is the company’s brand. Being a marketing professional, a brand is something that rules my life; all my dreams and daily activities revolve around brands. I recently found out that the idea of a “brand” is scary to most small business owners and it really [...]