San Diego Business Showcase

March 10th, 2010 | Posted by Debra Simpson | Category: Events | 1 Comment

The San Diego Business Showcase is being held Thursday, March 11, 2010 at the Del Mar Fairgrounds. The event is sponsored by several of the local Chamber of Commerces and Business Associations in San Diego County.
I spoke with Scott Ashton, Oceanside Chamber of Commerce and Colm Kelly, Smarter Small Business about the expo on North [...]

San Diego Business Showcase, Interview with Scott Ashton, Mia Roseberry

February 22nd, 2010 | Posted by Debra Simpson | Category: Online Radio Show | No Comments

North San Diego Business At Large
Show Notes: February 26, 2010

My guests for the first half of the show were Scott Ashton, The Oceanside Chamber of Commerce and Colm Kelly, Do Better Business, one of the sponsors who shared the upcoming San Diego Business Showcase on March 11, 2010.
My second guest will be Mia Roseberry, Wounded [...]

Six Deadly Sales Mistakes, Facebook Security Tip

February 21st, 2010 | Posted by Debra Simpson | Category: Online Radio Show | 1 Comment

North San Diego Business At Large
Show Notes:  February 19, 2010

Dan Boe, Inner-Fire Presentations, shared the six deadly mistakes we make in our sales conversations. They include:

Not getting the commitment up front.
Relying on product knowledge.
Being a free consultant.
Not having a process.
Trying to beat the buyer at his/her own game.
Selling features & benefits.

Dan offers sales courses which [...]

Tips About Staying Connected In A Disconnected World

February 15th, 2010 | Posted by Debra Simpson | Category: Relationships | 4 Comments

Guest Post by Michelle Bergquist, Mind Masters Entrepreneur Association Pro
While we may live in the technological and digital world, we’ve become more and more disconnected to the personal approach in building business relationships. While we need to use technology to make ourselves more efficient and productive, it shouldn’t replace the human, personal touch to build [...]

Review of Score Women’s Networking Breakfast in San Diego

January 25th, 2010 | Posted by Debra Simpson | Category: Score | 9 Comments

The Score Women’s Networking breakfast was held Friday, January 22, 2010 at Morgan Run Country Club.  If you follow me on Twitter, you probably saw the tweets from the breakfast.
I’ve been attending the Score Women’s Networking Breakfasts, each month, since 2004. When I started networking at the breakfast, there were two breakfasts each month, one [...]

Score San Diego Women’s Breakfast Photos

January 24th, 2010 | Posted by Debra Simpson | Category: Networking | 1 Comment

The Score Women’s Networking breakfast was held Friday, January 22, 2010 at Morgan Run Country Club. These are photos of some of the exhibitors at the breakfast. If you follow me on Twitter, you probably saw the tweets from the breakfast.
Shown in the slideshow:
Carolyn Gross, Carolyn Gross
Sadie King, The Conscious Cook
Leslie Osterman & Pam Bothelo, [...]

Five Stage Business Building Process

December 8th, 2009 | Posted by Debra Simpson | Category: Business | 2 Comments

How can annual planning grow a business? If you want to get a jump start and go into 2010 with clarity, focus and confidence, then you need to plan. Planning requires a strategy, focus on high priority, high payoff areas of the business, management of your cash flow and personal & professional growth.
Join Barbara Eldridge, [...]

Interview with Bridget Ayers, GSW Consulting

July 11th, 2009 | Posted by Debra Simpson | Category: Podcasts | 6 Comments

On Friday’s episode of North San Diego Business @Large I interviewed Bridget Ayers of GSW Consulting. Bridget was very gracious with her time, and knowledge.
Much of the hour we spent together we discussed Twitter and it’s place in our overall marketing strategy. Right now, Twitter is experiencing a leveling out after the dramatic growth in [...]

Super Bowl or Super “Dull” Ads?

February 4th, 2008 | Posted by Paul Miser | Category: Marketing, Paul Miser | No Comments

As many of you know yesterday was the Super Bowl, the crowning moment where all of America gathers around the glow of their TV to enjoy some great advertising…that’s right, advertising. Being in the industry, I would have to say I was quite displeased with what I witnessed. Nothing really jumped out at me and made me [...]

Branding: How A Cow Taught Us About Business

January 28th, 2008 | Posted by Paul Miser | Category: Marketing, Paul Miser | No Comments

The backbone to all marketing success and to any great company image is the company’s brand. Being a marketing professional, a brand is something that rules my life; all my dreams and daily activities revolve around brands. I recently found out that the idea of a “brand” is scary to most small business owners and it really [...]

Think Mayberry, Not Wall Street! 7 Steps to Beat Your Top Competition!

January 21st, 2008 | Posted by Paul Miser | Category: Marketing, Paul Miser | No Comments

For many years the ideal of business is to get as many customers as possible and retire a multi-zillionaire. But as a small business owner we can’t afford the time and resources to do so and many of us like to perform in the smaller scale. This is great for the most part but has a potential [...]