North San Diego Business At Large
Show Notes: January 27, 2012

Harvey Brate will be my guest. He’s the founder of Contacts N Coffee, a new networking group in North County.

Contacts N Coffee’s purpose is to enhance the growth of their members’ businesses by providing an environment to share qualified and mutually profitable professional referrals and leads.

Contacts N Coffee became the fastest-growing networking group in the Santa Barbara region. Which just goes to show you, keeping it simple has huge rewards. The Santa Ynez, Ventura, Ojai, Conejo Valley, Simi Valley and Carlsbad groups are also rapidly expanding which suggests that the first group wasn’t just a case of beginner’s luck!

North San Diego Business At Large
Show Notes: January 20, 2012

In this episode you’ll meet Suzan Bolski, owner of Anything Goes Promotions, an advertising specialty company.

Hear what’s new with the ad specialty industry and get some ideas of how you can create more goodwill and keep your business in front of your prospects.

North San Diego Business At Large
Show Notes: December 16, 2011

In this episode we’ll talk about creating information products for your business. Having products is the first step to creating passive income for your business and elevating your perceived level of expertise in your subject.

Listen as we walk through the information profit funnel. Then take some time over the next two or three weeks to outline and start creating your first digital product.

North San Diego Business At Large
Show Notes: October 28, 2011

In this episode of North San Diego Business at Large you’ll meet Nanette Newbry of Studio 2055 a Carlsbad marketing firm. From concept to completion, STUDIO 2055 provides brand strategy and design with proven results.

Call in and chat room questions are always welcome. Tune in live to get answers to your branding and marketing questions.

North San Diego Business At Large
Show Notes: October 21, 2011

A small business owner shared with me that she had two Facebook profiles, one for personal use and one for business. This is not new to me, I hear it all the time.

In this episode you’ll learn how to keep your personal life and business life separate in Facebook. You’ll also learn why creating two individual profiles are NOT the answer.

North San Diego Business At Large
Show Notes: September 23, 2011

Truly shocking sales statistics as it relates to your follow up process:

48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people make more than three contacts

2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

Alan Underkofler, Follow Up Success, is back on the show and he’s going to be sharing tips and strategies for following up with prospects.

The statistics above speak for themselves. We need to develop a follow up strategy and implement t as part of our weekly business tasks. Don’t miss this show.

North San Diego Business At Large
Show Notes: September 16, 2011

The North County Times has implemented some new advertising vehicles for small business owners. This is especially important if you have a “brick and mortar” business in North San Diego County.

In this episode Marc Cuomo shares with us the many different ways you can share your business with the North County Times readers.

North San Diego Business At Large
Show Notes: September 2, 2011

I hear it all the time…”I don’t have time for social media. I can barely read all my emails.” Unfortunately, if you don’t embrace social media, you will be left behind. According to Gary Vaynerchuk, author of The Thank You Economy:

Social media makes the Internet an open, level playing field where any limits to how far you want to spread your message and your brand are self-imposed.

Today I’ll lay out some of the basics of social media, why you want to use it and how to save yourself some time  and stay out of overwhelm.

North San Diego Business At Large
Show Notes: July 29, 2011

Listen Live at 3pm PT

It’s summer. I thought I’d take time out to highlight some of the business networking events around north county. You’ll also hear a few networking tips.

If you have an event I need to highlight, please visit my North San Diego Business Facebook page and post it to the wall.

North San Diego Business at Large

Show Notes: June 13, 2011

Eric Mowrey is the head of Marketing for local Video Production and Marketing Company, ShowOff Video located in Vista CA.

Eric’s experience comes from nearly 20 years of integral involvement with creative corporations specializing in Visual Mediums; in print advertising, large format digital printing, signage, graphics, and video. He has always recognized the power of conveying a powerful message using visual images. The ability of telling a quick and concise story, to motivate people to take action is what has given him the opportunity to work with clients like; NFL, Pepsi, Time-Warner, San Diego Chargers, San Diego Padres, Brian Tracy, John Assaraf, and Mari Smith.

Eric has focused his experience over the last several years in the development of web video. Realizing the massive trend towards online video consumption and the ability for small business to have the same opportunities as larger corporations to spread a global message, he has developed numerous strategies for small business to be seen and heard. Starting with the crafting of entertaining and informative videos that attract an eager buyer, and then implementing several internet marketing methods to ensure that message is seen, has been very valuable to local clients here in San Diego.

The concept is to be found everywhere the prospects are, give them a high value visual medium that gives them answers to the questions or problems they are seeking help with, and where they can go to find more. Prospects then come to the client, ready and excited about taking a next step. Eric’s video marketing strategies have helped numerous businesses, in a variety of industries, attract and retain new clients to help grow their business.

As you know, local customers already search Google for the products and services that you offer. When you add Google Boost to your business listing, you can advertise your business in the “ads” section on Google.com and Google Maps and attract more visitors to your website or Place page. With Google Boost, simply set up a monthly budget for your ad and we’ll determine what search keywords trigger your ad based on the categories that you select. You’ll only pay for the clicks that your ad actually receives. Best of all, you can create these ads directly from your Places account within minutes and no ongoing management is needed after you sign up – Boost runs the ads for you.

This is a Google Places and Boost Playlist I created for you so you can learn more about how to use this cool tool to drive more foot traffic to your place of business.

Call me at 760-729-6647 or use the Contact Us form and I’ll send you the direct phone number and email for a very cool local Google rep who will get you set up on Places and Boost ASAP!!