North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 30, 2010

Link to live stream, Friday, July 30th 3pm PT

Dale Condy, Gems of La Costa, will be my business guest interview. He’s using Facebook to raise awareness and brand recognition for his business. He’s got some creative ideas and will be able to share a few ideas as a business owners who is leveraging his “brick and mortar” business online.

I’ll follow that up with a discussion on Facebook Pages and why you’d want to consider adding one to your marketing efforts. Taking your questions on using Facebook Pages for your business.

If you have a question you’d like answered on using Facebook Pages for Business, just use the North San Diego Business Contact form and send your question to me.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 23, 2010

My business interview was with Cassie Carter, QLN Conference Center, about the conference center and how local small business owners can use the center. I also discussed the use of Facebook profiles for business.

The conference center has several space configurations allowing it’s use for many types of events. The center also offers WIFI for those looking to use the Internet in a presentation or as an instructional tool.

Cassie can be reached at QLN Conference Center Contact page or by phone, 760-722-0072 ext. 193. The conference center is located at: 1938 Avenida del Oro, Oceanside, CA 92056

The second half of the show Barbara Eldridge, Mind Masters, and I talked about Facebook profiles and gave some tips on organizing friends and how we use our profiles for business.

Next week we’ll be discussing Facebook Pages. Use the North San Diego Business Contact Us form to send a question you have on using Facebook for business.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 18, 2010

Dr. Deena Stacer, The Big Ask Strategy, talks about the Big Ask. She also holds a “Big Ask” Meetup on Wednesday mornings at The Q in Oceanside.

Learn to think bigger than ever before to create amazing personal and professional success. Take your life to a higher level and get rid of the recession mindset.

You’ll hear how to:

• Think bigger, than ever before about your personal and professional life
• Ask bigger questions to create bigger answers
• Learn how to get clear about what you want
• Learn how to stay focused on what you want
• Learn how to ask others for help, to get what you want
• Learn how to get your mind out of the recession mindset.
• Learn how to turn you mind into a powerful machine creating an abundance and achievement mindset
• Learn how to attract big answers to your big ASK questions
• Learn how keep creating bigger and bigger results
• Learn how to change your life and accomplish your dreams quickly
• Meet others who want to kick their little asks to the curb and make way for Big Ask Success!

Thinking Big in the 21st Century

Think BIG, Ask BIG , Act BIG, Acheive BIG, Achieve BIG, Give BIG

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 4, 2010

My guest was Ann Marie Houghtailing, The Houghtailing Group, has partnered with the University of San Diego to provide a summer course to middle (July 26-29) and high school (Aug 2-5) students, Blazing My Trail. Check out the site.

Ann Marie needs company scholarships and opportunities to speak to parent’s groups, PTAs, PTOs, Mom groups, etc. It’s an innovative program sharing a message of creating your opportunities versus waiting for opportunities.

Ann Marie was a delightful interview and the program is incredibly worthy of any support  you, or a business owner you know, can provide.

Here are the links to tell you more about the programs.
The Houghtailing Group
USD Blazing My Trail

Business Foundation

North San Diego Business At Large
Show Notes: May 7, 2010

Jumpstart Your Business! Which moves help you win the game?

This week Barbara Eldridge, Mind Masters, joins me as we look at the foundational blocks of our business, their strengths and weaknesses.

A situation analysis is your play back of what worked for you. It allows you to look backward to the extent required to give you a proper perspective on the present, taking into consideration your Strengths, Weaknesses, Opportunities and threats to your business game.

Some of the information for the analysis is gathered from good record keeping, tracking of marketing results and bottom line measurements. Just as the game of chess is a game of strategy requiring review of each move, your every move forward or backwards needs to be checked.

This episode of North San Diego Business At Large looks at the foundation of a solid business. We’ll talk about business management, marketing, financial and leadership skills and strategies.

Your strengths and weaknesses must be looked at so you can build on the successes and learn from the mistakes. Study how you are playing the game. Target your goals to shore up your weaknesses.

Next week we take it a step further with Jump Start Your Sales.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: April 16, 2010

Today I interviewed Vicki Garcia, Marketing Impressions, about small business marketing. Vicki has over 20 years experience with all aspects of marketing a small business.

Some of the tools we covered were:

• ISSUU a site that allows you to upload pdfs then turns the pdfs into ebooks with pages that flip. It includes a widget bookshelf that you can put on your website.
• EzineArticles a site that let’s you publish articles that are available for bloggers, webmasters and others to use as content on their site. It also gives out an “Expert” badge for your site.
• SlideShare is a site that you can upload your PowerPoint presentations to and share them with bloggers and others.
• Meetups for Small Business Marketing, San Diego Speakers Guild and Numbers At Work
• San Diego Airport Green Build Contractor Sign Up

North San Diego Business At Large

North San Diego Business At Large
Show Notes: April 12, 2010

The Women In Business Symposium is being held Thursday, May 20, 2010 at the Del Mar Fairgrounds. This is the 11th year Sheila McDonnell has been producing this event.

Sheryl Roush

Sheryl Roush, Sparkle Presentations, will be the Mistress of Ceremonies. Anyone who knows Sheryl can tell you it’s an excellent event to attend, just because she’s there. she brings a passion to any event she’s involved with, and she really does “come from the heart.”

Sheryl has authored a “Heart Book Series” with several titles, Heart of a Woman, Heart of a Mother, and her current releases, Heart of a Military Woman and Heart of a Business Woman. But that’s not all.

Dee Sanford

Dee Sanford, Dee Sanford International, is one of the two keynote speakers. Dee is a Motivational Speaker, Trainer, TV & Internet Radio Host, and Founder of Two Networking Organizations.

Dee will be speaking about “The Power of Big Dreams and the Boldness to Make Them Happen”

Judy Carter

Judy Cater, Comedy Workshops,  will be the Symposium’s other keynote speakers.

Judy is a professional comedian and will be speaking about Stress Reduction: Laughing Your Way Out of Stress—Turning Problems into Punch Lines.

The Early Bird deadline is May 10, 2010.  There are still opportunities to market your business through sponsorship, or becoming one of the exhibitors. Make sure to register now for this wonderful networking event.

Facebook is currently the most “searched on: brand in the U.S. according to Bill Tancer at HitWise.com. HitWise Intelligence is a leading source for insights about online marketing, e-commerce and industry trends.

If you have a small business, you need to seriously look at having a Facebook Fan page.  It’s a valuable, inbound link from a site with much higher authority than many of ours. If you are blogging, you can import your blog into Facebook, syndicating your content, or your passionate message, even further. It’s another way to grow a “community” centered around your message, your niche.

Sign up for access to the video on How to Create a Facebook Fan page. If you need hands on help with the details of creating your Facebook Fan page, check out Syndicating Your Content Webinar Schedule for a “hands on” course designed to get the fan page FINISHED!

On Thursday, March 25, 2010 nearly 400 women attended the Business Women’s Mega Mixer at the Fashion Institute of Design and Merchandising. The event benefited the Women’s History Museum.

Businesses Shown In Slideshow

Patti O’Neill Designs

Robbie Motter

Robbie Motter & Mindy Selinger

Firehouse Brewing Company

Senior Movers Master

Meeka’s Designs

Adcentive Group

Herr Photography

Sheryl Roush

American Business Women’s Association

Super Food Drive

Cork and Platter

For You Network

Head To Toe Expo

Girls, Inc

Kensington Cafe

Wanda Allen

Felena Hanson

Fashion Institute of Design & Merchandising

Michelle Bergquist

Lizza Rizzo

Colleen Connery & Judie Keys

Women’s Global Network

Queen Eileen

North San Diego Business At Large

North San Diego Business At Large
Show Notes: March 26, 2010

Today, nothing plays a greater role in the success or failure of your company then execution. And if you are going to succeed in today’s ultra competitive climate, you’ve got to find the gap between what you want to achieve and your ability to deliver. Not simply tactics, but a system of getting things done through questioning, analysis and follow through.

What you must do today to:

• Get comfortable with the speed of technology that is capturing your market
• Look for what new skills will take you to the nest level
• Rethink your business model to answer the changing marketplace
• Get paid what you are worth
• Make a greater impact on your market, give greater value

Take the right steps now to:

• Re-evaluate your goals – are they big enough?
• Transform ideas to reality
• Understand the critical success factors for growth
• See better profits from more focused plans
• Enjoy the experience of learning from others
• Create a contract with yourself that results in immediate action