North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 30, 2010

Link to live stream, Friday, July 30th 3pm PT

Dale Condy, Gems of La Costa, will be my business guest interview. He’s using Facebook to raise awareness and brand recognition for his business. He’s got some creative ideas and will be able to share a few ideas as a business owners who is leveraging his “brick and mortar” business online.

I’ll follow that up with a discussion on Facebook Pages and why you’d want to consider adding one to your marketing efforts. Taking your questions on using Facebook Pages for your business.

If you have a question you’d like answered on using Facebook Pages for Business, just use the North San Diego Business Contact form and send your question to me.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 23, 2010

My business interview was with Cassie Carter, QLN Conference Center, about the conference center and how local small business owners can use the center. I also discussed the use of Facebook profiles for business.

The conference center has several space configurations allowing it’s use for many types of events. The center also offers WIFI for those looking to use the Internet in a presentation or as an instructional tool.

Cassie can be reached at QLN Conference Center Contact page or by phone, 760-722-0072 ext. 193. The conference center is located at: 1938 Avenida del Oro, Oceanside, CA 92056

The second half of the show Barbara Eldridge, Mind Masters, and I talked about Facebook profiles and gave some tips on organizing friends and how we use our profiles for business.

Next week we’ll be discussing Facebook Pages. Use the North San Diego Business Contact Us form to send a question you have on using Facebook for business.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: July 9, 2010

Barbara Eldridge and I discussed what Social Media Channels are and how a business owner would use them. We discussed blogging platforms, micro-blogging, social networks and video.

Some resources for more information:

So, How Many Channels for Your Brand?
Wikipedia List of Social Networking Sites
Which Channels Should You Be Using

North San Diego Business At Large

North San Diego Business At Large
Show Notes: June 25, 2010

I am often asked  about using social media in business. Most of my fellow business owners are wary of spending time with Facebook and Twitter, especially Twitter.

Today I’m answering a lot of those questions, sharing why, or why you wouldn’t want to use social media. I know you’re hearing that you HAVE to use it or be left behind.

Social media can be a tremendous benefit to your business, but to a certain degree you have to participate. So, I’m letting you know that you DON’T have to participate, but…participating can bring you, and your business, tremendous rewards.

This is an ongoing series, so if you have any questions, use the contact form and I’ll add them to the list. Check out the Upcoming Show Details post for the schedule of topics.

Let me know how you are using social media. I’d love to hear success stories. Feel free to comment!

North San Diego Business At Large

North San Diego Business At Large
Show Schedule, Fridays, 3:00 PM PT

On June 25th’s episode, Overview of Social Media for Business,  we started a social media series designed to answer your questions about using social media, Facebook, Twitter, Blogging and more as a marketing strategy for your business.

Use the North San Diego Business contact form to ask your questions.

7/30/2010 3:00 PM – Facebook Pages, An Overview
Now that you have a Facebook account we’re going to talk about how you can create a business page on Facebook.

8/06/2010 3:00 PM – Twitter for Business, An Overview
We’ll talk about what Twitter is and how it can fit into a business marketing plan.

8/13/2010 3:00 PM – Felena Hanson Ties It All Together
In this episode Felena Hanson, Perspective Marketing, helps tie it all together for us. She’ll share ideas on why you’d want to use social media and how you might use it.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: April 16, 2010

Today I interviewed Vicki Garcia, Marketing Impressions, about small business marketing. Vicki has over 20 years experience with all aspects of marketing a small business.

Some of the tools we covered were:

• ISSUU a site that allows you to upload pdfs then turns the pdfs into ebooks with pages that flip. It includes a widget bookshelf that you can put on your website.
• EzineArticles a site that let’s you publish articles that are available for bloggers, webmasters and others to use as content on their site. It also gives out an “Expert” badge for your site.
• SlideShare is a site that you can upload your PowerPoint presentations to and share them with bloggers and others.
• Meetups for Small Business Marketing, San Diego Speakers Guild and Numbers At Work
• San Diego Airport Green Build Contractor Sign Up

Facebook is currently the most “searched on: brand in the U.S. according to Bill Tancer at HitWise.com. HitWise Intelligence is a leading source for insights about online marketing, e-commerce and industry trends.

If you have a small business, you need to seriously look at having a Facebook Fan page.  It’s a valuable, inbound link from a site with much higher authority than many of ours. If you are blogging, you can import your blog into Facebook, syndicating your content, or your passionate message, even further. It’s another way to grow a “community” centered around your message, your niche.

Sign up for access to the video on How to Create a Facebook Fan page. If you need hands on help with the details of creating your Facebook Fan page, check out Syndicating Your Content Webinar Schedule for a “hands on” course designed to get the fan page FINISHED!

North San Diego Business At Large
Show Notes: January 29, 2010

On this episode of North San Diego Business At Large TC Leary, TLC Estate Jewlery, and I discussed how she’s using social media to leverage her business online.

TLC Estate Jewelry buys and sells estate related jewelry, sterling silver items, collectables and more at her store front in Oceanside, as well as participating in shows throughout Southern California.

Be The Media

There are two podcasts here. The first audio is David Mathison, Be The Media, interviewing Seth Godin and Scott Stratten. The second audio is Debra Simpson, Syndicating Your Content interviewing David Mathison.

These are David’s Show Notes

Seth Godin: “America’s greatest marketer” and Scott Stratten: Author, UN-Marketing

Special guests today include Seth Godin and Scott Stratten.

Dubbed “America’s greatest marketer” by American Way Magazine, Seth Godin writes the world’s most popular marketing blog, is the author of eleven bestselling books on marketing, and is the founder of Squidoo.com.

Today we’ll hear about the unique way in which Seth will be marketing his new book, Linchpin.

In the second half of the show, I interview Scott Stratten, author of the book UN-Marketing: Stop Marketing, Start Engaging.

Scott’s viral videos have been viewed over 60 million times. He writes a wildly popular blog, has a rabid and engaged Twitter following, as well as a lucrative speaking career as a trusted expert in viral, social, and authentic marketing.

These are amazing days. When I started in publishing 20 years ago we were laying out the paper on boards with wax tools and graphic tape. I remember the first time we designed the paper on a Mac. Wow, cutting edge!

A lot has changed. Today we can instantly publish our thoughts, use a blog to write a book, share our views through social sites like Facebook and Twitter. So why not add one more tool to syndicate our message, online radio.

There are two events next week that will help you discover whether a radio show is right for your message. On Monday, January 25, 2010 I’ll be interviewing David Mathison, Be The Media, on citizen journalism. You’ve seen how the Iranians used Twitter to report on the uprising. You see YouTube videos that capture moments in time, from people just like you and me. Mark the interview in your calendar and join me as I ask David to help us become Citizen Journalists.

Then on Thursday, January 28th from 11:30am to 1:00pm, I’ll be speaking to For You Network North County on syndicating your content through online radio. They’ll be meeting at Buca di Beppo (1921 Calle Barcelona in Carlsbad’s Forum). Contact Barbara Eldridge, Mind Masters, for information and reservations.