North San Diego Business At Large
Show Notes: December 9, 2011

It’s that time of year. We are all busy wrapping up our books and taking stock of the 2011. How was it for your business? Did you achieve the goals you set at the beginning of the year?

In this episode I’m going to share some tips to prepare for the best year yet, 2012. With a few tips and some local resources you can create the path to a very successful year.

North San Diego Business at Large
Show Notes: March 22, 2011

“What most Independent Professionals miss in the Selling Process is the process part. There are many parts to this process, and if you want to succeed at it, you need to master each of these parts.” We will review what everyone who is selling products or services needs to know.

North San Diego Business at Large
Show Notes: March 11, 2011

I was so fascinated with Cloud Computing and didn’t have enough time to ask all my questions, so Donald Larson, Newbound agreed to come back for round two.

North San Diego Business at Large
Show Notes: December 10, 2010

My business interview will be with LeAnn Kordis, Stronghold Marketing Group. LeAnn will be sharing with us how we can use Mobile Marketing to bring more visibility and customers to our businesses.

Barbara Eldridge Mind Masters will continue with our series on taking your business to the next level in 2011.

North San Diego Business at Large
Show Notes: November 19, 2010

Wow, two years ago I started my weekly internet radio show, North San Diego Business at Large. In this episode I’ll share how the show got it’s start and do a little celebrating with my good friend, Barbara Eldridge, Mind Masters and my co-director at Mind Masters Entrepreneur Association.

The second half of the show well finish up our conversation of last week, the outline of your business plan. Working from the Operational Plan, Management Plan and finally the Financial Plan.

Sites we talked about:

Mind Masters
Mind Masters Entrepreneur Association
Accion

North San Diego Business at Large
Show Notes: November 12, 2010

Right now video rules online! Are you using video to your advantage?

The first half of the show Cathie Dodd, Tears of Joy Stories, will be talking about using video commercials to leverage our content and message online. Cathie has been a local videographer for several years now and has created a community of vendors specializing in weddings. She holds a contest each month and understands how the small business owner can utilize video.

During the second half of the show, Barbara Eldridge, Co-Director of Mind Masters Entrepreneur Association, will be discussing the real goal of our businesses. They include:

• To build a business that profitably creates value in the market in a scalable way
• Your business has to create value or no customers will hang around;
• it has to be profitable or it won’t be sustainable.

Barbara will share ideas on how to clarify your business idea and then give you a perspective on what questions you need to ask as your write your business plan.

If you have any questions for either guest, feel free to contact me with your questions, or call in to the show on Friday at 3pm PT, 646-929-0096.

North San Diego Business At Large

North San Diego Business at Large
Show Notes: November 5, 2010

Our Business Interview this week is with Denice Games, CEO Space. During the second half of the show I’ll be sharing how to create an ebook you can use as an enticement for visitors to sign up for your newsletter, or as passive income.

CEO Space is hosting Nick Malis, from the Legacy Law Group, presenting Learn the Financial Secrets No One About Wealth! Denice shares the details of the event.

THURSDAY Nov 11th
Town and Country Hotel
8 fwy &163 fwy
Doors open at 6:30 for networking
Meeting starts at 7:00 till 9:00

FRIDAY Nov 12th
Chevys Del Mar
5 Fwy and Via De La Valle
Arrive at 1:00 PM for networking,
Meeting starts at 1:30

RSVP http://www.meetup.com/CEO-SPACE-San-Diego/
You Tube Video

If you have a question that you’d like to ask, feel free to contact us at North San Diego Business and we’ll help you with the answer to your question.

Business Foundation

North San Diego Business At Large
Show Notes: May 7, 2010

Jumpstart Your Business! Which moves help you win the game?

This week Barbara Eldridge, Mind Masters, joins me as we look at the foundational blocks of our business, their strengths and weaknesses.

A situation analysis is your play back of what worked for you. It allows you to look backward to the extent required to give you a proper perspective on the present, taking into consideration your Strengths, Weaknesses, Opportunities and threats to your business game.

Some of the information for the analysis is gathered from good record keeping, tracking of marketing results and bottom line measurements. Just as the game of chess is a game of strategy requiring review of each move, your every move forward or backwards needs to be checked.

This episode of North San Diego Business At Large looks at the foundation of a solid business. We’ll talk about business management, marketing, financial and leadership skills and strategies.

Your strengths and weaknesses must be looked at so you can build on the successes and learn from the mistakes. Study how you are playing the game. Target your goals to shore up your weaknesses.

Next week we take it a step further with Jump Start Your Sales.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: March 26, 2010

Today, nothing plays a greater role in the success or failure of your company then execution. And if you are going to succeed in today’s ultra competitive climate, you’ve got to find the gap between what you want to achieve and your ability to deliver. Not simply tactics, but a system of getting things done through questioning, analysis and follow through.

What you must do today to:

• Get comfortable with the speed of technology that is capturing your market
• Look for what new skills will take you to the nest level
• Rethink your business model to answer the changing marketplace
• Get paid what you are worth
• Make a greater impact on your market, give greater value

Take the right steps now to:

• Re-evaluate your goals – are they big enough?
• Transform ideas to reality
• Understand the critical success factors for growth
• See better profits from more focused plans
• Enjoy the experience of learning from others
• Create a contract with yourself that results in immediate action

Guest Post by Michelle Bergquist, Mind Masters Entrepreneur Association Pro

Our Digital World

While we may live in the technological and digital world, we’ve become more and more disconnected to the personal approach in building business relationships. While we need to use technology to make ourselves more efficient and productive, it shouldn’t replace the human, personal touch to build better business relationships.

The question becomes how do you use technology and still be personal at the same time to build solid relationships in business? Your database is the one central hub that allows you to use technology as an efficient way to reach out at a personal level and communicate with those you’d like to stay connected to.

The challenge for most business professionals is how to use their database and organize their database to relate personally. Choosing a database system becomes a little confusing today, as there are many choices to select from. All systems have pros and cons associated with their ease of use, training, costs and application. The system you choose needs to allow you to do the following:

• Ability to enter basic contact information and track and sort via name, address, phone, city,state and email.
• Ability to enter and sort by the title and function of your key contacts and relationships.
• Ability to categorize your contacts according to specific types (client, prospect, referral source, distributor, contact, supplier, key relationships, connections of influence, etc.).
• Ability to segment your contacts and give your relationships a hierarchy of their importance to you and your business (best clients, hot prospects, most important referral sources, A-B-C-D,etc.)
• Ability to provide a field of information as to how you met the relationship or how the contact came to know you and was entered into the database.
• Ability to track and profile personal information and preferences to build and enhance the relationship (birthdays, spouse and family information, personal preferences, hot buttons, likes and dislikes).
• Ability to code, track and measure prospects through the sales channel and pipeline.
• Have a calendaring system to pinpoint follow up dates, follow through and action items.
• Ability to make notes on items of importance to build and connect with relationships over time.
• Ability to group and categorize contacts into other sections that allow you to customize your message to an array of groups and associations.
• Ability to set up recurring touch points to keep connected with contacts and relationships.
• Ability to keep track of referral partners and strategic alliances for referrals and connections.
• Ability to use an integrated email-send-system that complies with the CAN-SPAM Act for blasting out permission based email communication.

Whatever system you choose needs to help you relate and communicate in a systematic and organized fashion. I always tell my clients that you need to have a system in how you communicate, interact and engage with your contacts, but never let them know they are part of a system to staying in touch.

Added by Debra Simpson…check here for information on email services…..

How can annual planning grow a business? If you want to get a jump start and go into 2010 with clarity, focus and confidence, then you need to plan. Planning requires a strategy, focus on high priority, high payoff areas of the business, management of your cash flow and personal & professional growth.

Join Barbara Eldridge, Co-Director of Mind Masters Entrepreneur Association as she shares the Five Stage Business Building Process, Thursday, December 10, 2009 2pm PT. Listen Live!

Every business needs a plan, unfortunately there are myths that associate planning with startups. Because of that myth, inertia, putting out fires, and related reasons, a lot of businesses miss out on the opportunity to manage themselves a bit better. Don’t miss out, Barbara will to talk about how the right kind of planning using the 5 Stage Business Building Process creates expansive growth for any small business.