Facebook is currently the most “searched on: brand in the U.S. according to Bill Tancer at HitWise.com. HitWise Intelligence is a leading source for insights about online marketing, e-commerce and industry trends.

If you have a small business, you need to seriously look at having a Facebook Fan page.  It’s a valuable, inbound link from a site with much higher authority than many of ours. If you are blogging, you can import your blog into Facebook, syndicating your content, or your passionate message, even further. It’s another way to grow a “community” centered around your message, your niche.

Sign up for access to the video on How to Create a Facebook Fan page. If you need hands on help with the details of creating your Facebook Fan page, check out Syndicating Your Content Webinar Schedule for a “hands on” course designed to get the fan page FINISHED!

Be The Media

There are two podcasts here. The first audio is David Mathison, Be The Media, interviewing Seth Godin and Scott Stratten. The second audio is Debra Simpson, Syndicating Your Content interviewing David Mathison.

These are David’s Show Notes

Seth Godin: “America’s greatest marketer” and Scott Stratten: Author, UN-Marketing

Special guests today include Seth Godin and Scott Stratten.

Dubbed “America’s greatest marketer” by American Way Magazine, Seth Godin writes the world’s most popular marketing blog, is the author of eleven bestselling books on marketing, and is the founder of Squidoo.com.

Today we’ll hear about the unique way in which Seth will be marketing his new book, Linchpin.

In the second half of the show, I interview Scott Stratten, author of the book UN-Marketing: Stop Marketing, Start Engaging.

Scott’s viral videos have been viewed over 60 million times. He writes a wildly popular blog, has a rabid and engaged Twitter following, as well as a lucrative speaking career as a trusted expert in viral, social, and authentic marketing.

Create A Digital Product

Creating a digital product that can be downloaded from your website serves two purposes. You can give it away free to build your email database, or you can sell it for passive income. No matter what you decide to do with the final product, it will raise your credibility and perceived level of expertise. It’s essential for any business. Join me and learn how to put a digital product together!

Wednesday, January 27, 2010
Wednesday, February 24, 2010
Wednesday, March 24, 2010
10am to 12pm Pacific Time
1pm to 3pm Eastern Time

If you’re ready to turn your website from a free-loader to a fee-loader, then this seminar is for you.

In this powerful information-packed seminar you will learn:

• What information products are
• Why you need information products
• How you can create information products
• How to market and profit from information products

Here are some of the ways your business will benefit from information products:

• Create an ongoing passive income stream
• Expand your brand and credibility as an expert
• Enjoy benefits of being an author
• Have back of the room sales for seminars and talks
• Create products others can sell for commission with affiliate programs
• Build a product funnel; there are no limits

Click Here To Register

These are amazing days. When I started in publishing 20 years ago we were laying out the paper on boards with wax tools and graphic tape. I remember the first time we designed the paper on a Mac. Wow, cutting edge!

A lot has changed. Today we can instantly publish our thoughts, use a blog to write a book, share our views through social sites like Facebook and Twitter. So why not add one more tool to syndicate our message, online radio.

There are two events next week that will help you discover whether a radio show is right for your message. On Monday, January 25, 2010 I’ll be interviewing David Mathison, Be The Media, on citizen journalism. You’ve seen how the Iranians used Twitter to report on the uprising. You see YouTube videos that capture moments in time, from people just like you and me. Mark the interview in your calendar and join me as I ask David to help us become Citizen Journalists.

Then on Thursday, January 28th from 11:30am to 1:00pm, I’ll be speaking to For You Network North County on syndicating your content through online radio. They’ll be meeting at Buca di Beppo (1921 Calle Barcelona in Carlsbad’s Forum). Contact Barbara Eldridge, Mind Masters, for information and reservations.

Have you recently taken a social media class from your local chamber, business association, networking group or local library?

Did you walk away totally confused?

Don’t you wish someone was there to help you walk through your Facebook profile and help you get the job done?

Help is here!

On January 6th, 10am PT/1pm ET you can attend a Facebook webinar designed to help you:

• Setting Up Your Profile
• Your Privacy Settings
• Status Updates
• Creating Events
• Creating Photo Albums
• Uploading Pictures
• Video
• Finding, and Accepting Friends
• Joining Groups
• Facebook Strategies

The number of attendees is limited, so that you have “hands on” help with your Facebook profile. Don’t wait any longer! Don’t let more traffic to your site slip through your fingers!

Sign up today! Get that help you need, NOW!!

North San Diego Business @Large
Show Notes: December 17, 2009

Today we celebrated over a year of weekly episodes of North San Diego Business At Large. Out of all my guests, I had to celebrate this with Barbara Eldridge, Mind Masters. She has been sharing tips and information on strategic planning, marketing, leadership and so much more during this past year. She’s guest hosted for me so I could take a vacation. She’s been one of my strongest advocates. She also made a special offer for the listeners on her Planning Summit being held January 8, 2010.

We talked about social networking, some of the concerns small business owners have about social networking…what should they do? Linkedin or Facebook? What about Twitter? Then there’s blogging….the list goes on.

It was an animated conversation. I hope you’ll learn something from what we shared. Let me know by commenting.

Have a great Holiday Season and a happy New Year! See you on the radio January 8, 2010.

North San Diego Business At Large
Show Notes: September 25, 2009

This is an interview I did with Eric Hanscom, InterContinental IP, an intellectual property rights attorney.

One of the reasons I wanted to talk with Eric is because I feel, that as small business owners, one way we can create multiple streams of passive income is with our own products.

Products we create for our business add credibility and by offering them as digital downloads from your blog, you raise your online visibility and perceived level of expertise.

The easiest product to create is an ebook. It can be as easy as creating a word document and saving it as a pdf (Portable Document Format), which is easily opened by anyone. You could then take that ebook and create an audio ebook out of it. The list goes on…

Let me know what you think by commenting.

On Friday, February 6th the Carlsbad Chamber of Commerce’s First Friday Breakfast will host Jana Barnhill, President of Toastmasters International. Jana will be presenting "Effectively Communicate To Give Your Business An Edge."

Jana graciously accepted my offer to interview her on Toastmasters International and how speaking skills enhance your business success. Here is the audio of that interview, and a shameless plug for my own Toastmaster’s Club, Tick Talk Toastmasters. We meet each Thursday evening at 7pm at Carlsbad By The Sea located at Carlsbad Blvd. and Grand Ave. Stop by and see what we are all about.

This episode shares the power of RSS and how you can use FeedBurner to really ramp up the sharing, or syndication, of your content. These are some of the FeedBurner tools I shared.

BuzzBoost
Have feed, will travel. BuzzBoost republishes your burned feed’s content as go-anywhere HTML. Want to promote your blog on another site you manage? BuzzBoost gives you a snippet of JavaScript you can paste into your page templates.

Email Subscriptions
Give your biggest fans another way to keep up with your blog or podcast feed by placing an email subscription form on your site.

Chicklet Chooser
Promote your FeedBurner feed directly on your website! Place HTML that Chicklet Chooser automatically generates for you in your site templates to help users easily subscribe to your feed.

BrowserFriendly
Make it easy for potential subscribers to preview and subscribe to your text or podcast feed. Applies clean visual formatting to the eyesore of raw feed XML for much improved readability in all modern web browsers.

SmartCast
Makes podcasting easy in feeds that normally cannot support it. Link to MP3s, videos, images, and other digital media in your site content and SmartCast creates enclosures for them automatically. Optionally adds elements required for a richer, more detailed listing in iTunes Podcast Directory and sites using Yahoo Media RSS.

SmartFeed
Reach the widest possible audience while publishing a single feed on your blog or site. Translates your feed on-the-fly into a format (RSS or Atom) compatible with your visitors’ feed reader application.

FeedFlare™
Give your subscribers easy ways to email, tag, share, and act on the content you publish by including as many or few of the services listed below. FeedFlare™ places a simple footer at the bottom of each content item, helping you to distribute, inform and create a community around your content.
Allowing you to share on digg, facebook, and delicious.

Amazon ID Burner
Save time when linking to Amazon.com. This service conveniently auto-inserts your Associates ID into any links to Amazon.com catalog items it finds in your feed content items.

Configure Ads
Activate FeedBurner Ad Network and/or Google AdSense for Content and then configure how you want ads to appear in your content.

Photo Splicer
Merge two views of your online world! Splice your blog feed with your photo feed. Photos in your Flickr, Buzznet, or Webshots account will be merged in with your original source feed entries, most recent first.

I just finished my online radio show on syndicating your content.  Here is a list of the websites I refered to on the show.

• Article Marketing
  http://www.ezinearticles.com/

• Directory of Articles
  http://www.arcanaweb.com/resources/article-directories.html

• Ultimate Article Directory
  http://ultimatearticledirectory.com

•  Submit Your Articles
  http://www.submityourarticles.com

• Blogging – posting regularly – use your articles, or use your posts for articles
  Free at – blogger.com and wordpress.com
  even though Google owns Blogger, I haven’t found it to index any faster – free sites traffic belongs to them, can pull down your blog at a moments notice
   
• Guest Blogging
   
• FeedBurner
  www.feedburner.com – has a feature, Buzz Boost, that allows you to import your content into a website
   
• Social Networking – Facebook has notes that let you post to Facebook – other social sites have blogging features
   
• MyBlogLog – allows you to import your blog feed
   
• Blog Carnivals
  http://blogcarnival.com/bc/