As you know, local customers already search Google for the products and services that you offer. When you add Google Boost to your business listing, you can advertise your business in the “ads” section on Google.com and Google Maps and attract more visitors to your website or Place page. With Google Boost, simply set up a monthly budget for your ad and we’ll determine what search keywords trigger your ad based on the categories that you select. You’ll only pay for the clicks that your ad actually receives. Best of all, you can create these ads directly from your Places account within minutes and no ongoing management is needed after you sign up – Boost runs the ads for you.

This is a Google Places and Boost Playlist I created for you so you can learn more about how to use this cool tool to drive more foot traffic to your place of business.

Call me at 760-729-6647 or use the Contact Us form and I’ll send you the direct phone number and email for a very cool local Google rep who will get you set up on Places and Boost ASAP!!

North San Diego Business at Large
Show Notes: November 12, 2010

Right now video rules online! Are you using video to your advantage?

The first half of the show Cathie Dodd, Tears of Joy Stories, will be talking about using video commercials to leverage our content and message online. Cathie has been a local videographer for several years now and has created a community of vendors specializing in weddings. She holds a contest each month and understands how the small business owner can utilize video.

During the second half of the show, Barbara Eldridge, Co-Director of Mind Masters Entrepreneur Association, will be discussing the real goal of our businesses. They include:

• To build a business that profitably creates value in the market in a scalable way
• Your business has to create value or no customers will hang around;
• it has to be profitable or it won’t be sustainable.

Barbara will share ideas on how to clarify your business idea and then give you a perspective on what questions you need to ask as your write your business plan.

If you have any questions for either guest, feel free to contact me with your questions, or call in to the show on Friday at 3pm PT, 646-929-0096.

Words of wisdom from David Ogilvy..do you agree, or not?

This is a video about selling and promotions from the famous copywriter David Ogilvy. It may be dated, but the content is still very timely.

North San Diego Business At Large

North San Diego Business At Large
Show Notes: January 22, 2010

How to make videos that don’t suck is Jeff Underwood‘s mission. His site Better Internet Videos shares information on creating video for your website. I can’t tell you how many times I’ve heard that Google loves video on websites. We are going to find out if that’s true, and if so, how to leverage it for our message.

He shared tips and techniques for creating videos that help you syndicate your content on the internet. So let me invite you to participate by commenting on this post. Ask your question, or share your tips on video. Join the conversation and tune into the show on Friday at 3pm.

As solopreneurs we know that leveraging our business on the Internet is a good way to diversify. I’m a fan of Google and it’s products. Recently I discovered how to add my business to Google’s Local Business Map Directory, including being able to offer coupons.

So, why would you want to list your business with Google. Here’s my business listing page for Syndicating Your Content, producer of North San Diego Business @ Large. If you are involved with AdSense you can also put your ads on your map. Here are Google’s Tips to creating a great listing.

How To Video On Creating Your Business Listing in Google’s Local Business Maps

When I speak to small business groups about social networking, or using social media / web 2.0 tools to market their business, I usually get the same reaction…”where am I going to find time to do this too?” You know what, you may not have a choice. Your market may already be there….and if you don’t start incorporating some of these new tools, you’ll be left in the dust.

The first thing you have to do is define your target market. I think this video I found will help you see why you need to consider moving to social networking. If you are local, consider attending the Vista Chamber of Commerce “Good Morning Vista” Breakfast where I’ll share why Facebook and Twitter are viable marketing tools for your small business.

Innovative Video Solutions has launched it’s CEO Advantage online video show.

The first guest is Don Sando, Strategic Results Group, discussing how small businesses can compete on something other than price. Take a look and let me know what you think by commenting below!

Innovative Video Solutions has come up with a new service for North San Diego Business owners.  Long known as a professional video production company creating videos tailored to their customer’s specific needs, Jim has come up with a cool new service.

Introducing E-mail Walkons is our own Jim Gerakaris.  Nice job, Jim.  I like it!

Last week I posted about an interview I did with Penny Haynes, creator of the Commercial Creation Center, about using audio and video on your site. I wanted to share this week’s show with you.